(Senior) Brand Manager

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

• Lead the strategy for assigned indications (DME/RVO), translating market dynamics, customer needs, competitive landscape, and stakeholder insights into clear strategic priorities and actionable brand plans.
• Build and sustain strategic relationships with KOLs to advance scientific exchange, generate insights, and support the development of indication strategies.
• Identify key opportunities and barriers across DME/RVO, and lead the development and execution of indication-specific initiatives to address unmet needs and support brand growth, including key messaging, promotional materials, engagement platforms and activities.
• Partner with regional and global teams to align on go-to-market strategies and share best practices.

• Bachelor’s degree or above in medicine, pharmacy, business, or a related field.
• Proven experience in KOL management, project design, and project management.
• Experience in ophthalmology or specialty pharmaceutical marketing is preferred.
• Strong communication, stakeholder management, and strategic agility skills.
• Excellent oral and written communication skills in both English and Chinese, with proficiency in standard software applications.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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