Senior Brand Manager - Breville, Sunbeam, Oster, Mr. Coffee

Job ID: 18291

Location: Manchester area (Cheadle)

Reports to: Director, Brand Marketing

Contract type: Permanent, hybrid

Your Role & Team in a Nutshell

As a Senior Brand Manager, you will set the global category direction for espresso across Breville, Sunbeam, Oster and Mr. Coffee. You will turn consumer insight, market intelligence and commercial data into a focused category strategy, a compelling innovation pipeline and successful launches across multiple regions. The Espresso Centre of Excellence sets the global category direction, leads the global innovation pipeline and builds shared category capability. It works in partnership with global brand and regional teams, which remain accountable for brand strategy, local commercial plans and in-market activation.

You will work closely with regional marketing teams and partners across Consumer Insights, Sales, Finance, R&D and Supply Chain to develop products that are distinctive, relevant and commercially strong.

We will help you achieve your goals and develop by providing regular feedback and access to online training courses.

Your Key Responsibilities:

• Own the global category strategy, build and maintain a clear point of view on the espresso category, identifying consumer shifts, competitive threats, technology developments and untapped growth opportunities across markets,
• Own the global innovation pipeline, set priorities and governance across initiatives from opportunity identification and concept development through business case approval, product definition and commercial launch,
• Translate category opportunity across the brand portfolio,
• Turn insight into decisive action,
• Enable strong regional execution, act as the primary global category partner for regional and country marketing teams, helping them apply the global category strategy within their brand positioning and market context,
• Drive profitable category growth,
• Lead across functions, brands and geographies,
• Build global espresso capability.

What You’ll Need

Minimum:

• Substantial experience in product marketing (learning plans, innovation strategy),
• Experience working with a third party or in-house manufacturing,
• A demonstrated ability to lead complex innovation from early opportunity identification through to commercial launch,
• International experience working across multiple brands, markets or regions, with the ability to adapt category opportunities to different brand propositions and consumer audiences,
• The ability to translate consumer insight, market data and financial information into clear strategic recommendations,
• Clear and adaptable communication skills, including the ability to make complex subjects understandable to both specialist and senior leadership audiences.

Your advantage:

• Experience in consumer goods, durable goods or small domestic appliances,
• Experience or a personal interest in espresso or coffee,
• Strong cross-functional leadership, with the confidence to align different perspectives and create momentum without relying solely on formal authority,
• Familiarity with e-commerce performance data, digital analytics and point-of-sale measurement.

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

Join us and benefit from:

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
• Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
• Employee Referral Program – an opportunity to get a bonus
• Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
• Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
• Access to Employee Resource Groups that foster an inclusive culture
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Are you interested?

If so, please click on “Apply Now” on this site and upload your CV.

If your application is shortlisted, our recruiter will invite you for an initial MS Teams interview.

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