Senior Brand Manager - Shaken Udder

Senior Brand Manager (Fixed-Term Contract 5 months)
£30,000 for five months (PAYE - £72k pro rata) | Hybrid, Tiptree (Tues and Thurs in office) | Start February 2027

Shaken Udder is the UK’s No.1 premium milkshake brand. It started at festivals in 2004, landed in Harvey Nichols in 2008, and is now listed with every major grocery multiple, with Impulse and Foodservice growing fast. Spanish family business Idilia Foods recently acquired it, and there’s an ambitious three-year growth plan behind it.

They need an experienced Senior Brand Manager to cover a period of leave from February to June. This isn’t a seat-warming brief. You’ll take on live plans, a team of two and a 2028 NPD pipeline, and they want you to bring new thinking.

What you’ll own

• Finishing delivery of the 2027 activation plans through April and May

• Diagnosing brand performance and setting 2028 objectives, then building the strategy and tactics

• Leading 2028 NPD from the marketing side, working with the NPD Manager on product and packaging

• Line managing an Assistant Brand Manager and a Social Media Executive

• Owning the marketing budget and spending to it

• Working with the sales team to get great outcomes with retailers

What you’ll bring

• SBM experience in FMCG food or drink, ideally on challenger brands

• A grocery retail background. This role leans towards grocery, not digital

• Hands-on Nielsen or Circana skills

• NPD experience, from trends through to product concept

• Experience leading creative work with agencies

• Proven people management

• Contract or fractional experience. Day one is two weeks of handover, then you’re on your own, so you need to have done this before

Why it’s worth five months of your year

A brand people know and like, a team that values curiosity and playfulness, and a plan with real ambition behind it. There may be scope for a short extension.