Senior Brand & Product Marketing Manager (6 Month FTC)

Hi there! Thanks for stopping by our job ad.

We’re London’s largest and fastest 100% full fibre broadband provider, bringing better internet to Londoners since 2013. Unlike most providers, we build, own and operate our dedicated fibre optic network and install it directly into the home, meaning we can deliver a super-fast connection at prices the national providers find hard to beat. We’re a relatively new company to the market, but since establishment:

• We’re the only provider in London offering residential broadband speeds of up to 5Gbps.

• Our network covers 1.3 million properties in London, which is more than one third of homes in the UK’s capital city.

• We have over 800,000 properties under wayleave agreement and are currently working in partnership with more than 200 of London’s biggest landlords.

• We have connected 720 community spaces in 24 boroughs, giving more Londoners free access to fast, reliable broadband.

We’re proud of our achievements so far, but we are not complacent and definitely not stopping here. To help us get to our future, we’re looking for forward thinkers, people with big ideas, people passionate about technology and most importantly hard working team players to join us and be a part of our growing business.

Job purpose:

You’ll be responsible for connecting Community Fibre’s brand, products and propositions with the audiences they serve. Working cross-functionally with Marketing, Commercial, Product and Sales, you’ll drive alignment around how Community Fibre presents its products and value to market. You’ll ensure products and propositions are clearly differentiated, consistently communicated and effectively brought to market to strengthen product adoption and commercial performance.

You’ll also lead the Brand & Campaign Creative Manager to support effective creative delivery, providing brand and creative oversight across integrated campaigns to champion brand consistency across all acquisition touchpoints.

The earliest that this appointment can begin is January 2027.

Please also send, along with your CV, example/s of relevant cross-channel you have done.

What you’ll be doing:

• Brand development & stewardship: Oversee the development of Community Fibre’s brand in line with marketing and business strategy, translating strategic direction into clear priorities and activity. Champion consistent brand positioning and application across customer touchpoints.

• Go-to-market strategy & product launches: Collaborate with Commercial to develop the marketing approach for new products, propositions and initiatives, aligning audience, proposition, pricing, positioning, channels and promotion with key stakeholders. Translate this into clear go-to-market guidance.

• Positioning & key messaging: Develop differentiated positioning, value propositions and messaging grounded in customer needs, commercial priorities and competitive insight. Ensure benefits are clearly and consistently articulated across marketing, sales and customer communications.

• Brand strategy & editorial oversight: Own and evolve brand positioning and messaging architecture. Provide teams, agencies and partners with clear guidance to deliver a distinctive and consistent brand experience, including on-brand adoption of creative and editorial guidelines, endorsements and awards.

• Integrated campaign & creative oversight: Provide brand and creative marketing oversight across campaign development, ensuring creative aligns with agreed strategy, audience, proposition and messaging. Line-manage and support the Brand & Campaign Creative Manager in delivering effective, consistent creative.

• Performance & cross-functional leadership: Establish clear success measurements frameworks for brand and product marketing activity, using performance and customer insight to refine future strategy. Act as the senior marketing lead across brand and product initiatives, aligning stakeholders across Marketing, Commercial, Sales and other teams.

• Customer, audience & competitive insight: Build understanding of priority audiences through customer, performance and market insight. Monitor competitor propositions, pricing, positioning and activity, translating insight into recommendations for brand, product and commercial strategy.

The experience we’re looking for you to bring:

• 8+ years working across brand, product, content or integrated marketing, with demonstrable experience developing positioning, messaging and customer-facing propositions.

• Strong understanding of brand development, product marketing and go-to-market principles, with the ability to translate business and commercial priorities into effective marketing activity.

• Proactive, cross-functional collaborator and problem-solver, skilled at aligning and influencing stakeholders across Marketing, Commercial, Product, Sales and other business functions.

• Commercially minded with experience using customer, market, competitor and performance insight to inform positioning, propositions and marketing decisions.

• Highly organised and detail-oriented with the ability to balance multiple priorities and deliver effectively in a fast-paced environment.

• Experience defining target audiences through market research and brand positioning, developing and maintaining brand, messaging and editorial frameworks, with a deep understanding of brand consistency and governance.

• Fluent in both verbal and written English, with the ability to confidently simplify complex propositions into clear, compelling customer messaging.

• Degree in Marketing, Communications or a related field.

Why join us:

• You get to work with some of the best technology in the market

• Be part of an exciting scale up business where you can bring your ideas, bring your knowledge, we value your contribution

• We all love time off whether that’s going on an exotic holiday or a staycation, you’ll get 25 days holiday to enjoy, increasing by 1 day for each year of service up to 28 days

• Birthday leave, our treat to you

• Keen cyclist, join our cycle to work scheme

• Flexible WFH policy

• Enjoy the perks of Private Health Cover

• eCar Scheme

• You get to work with an amazing bunch of people

What happens next:

You’ve done your bit so sit back and relax, we will review your application and come back to you.

If we think you’re not quite right for the role you have applied for but may be a better fit for another, we’ll definitely let you know.

Want to know more about a career at CFL, check out our careers page:

https://careers.communityfibre.co.uk/

We are an Armed Forces friendly organisation.

We are an equal opportunities employer that values diversity in our team, we welcome applications from all backgrounds.