Senior Business Analyst

General Description

Provides analytics enablement and customer insights that support data-driven Retail and Commercial segment strategies. The role owns and enhances trusted data foundations, standardized metrics, dashboards, and reusable analytical assets; translates business priorities into frameworks for opportunity sizing, customer prioritization, financial impact, and performance measurement; and partners across functions to deliver scalable, actionable insights. This position advances customer-centric growth, personalization, primacy, acquisition, deposit growth, and relationship-deepening initiatives while ensuring data quality, consistency, and business continuity.

Essential Duties and Responsibilities

• Lead analytics enablement for Retail and Commercial initiatives, including customer-centric growth, personalization, primacy, trigger-based acquisition, deposit growth, and segment activation.
• Own the generation, maintenance, enhancement, quality, and documentation of foundational datasets, field definitions, standardized metrics, segmentation logic, model inputs, and reusable analytical layers that support scalable execution and business continuity.
• Resolve data-integrity issues and automate or improve workflows to increase accuracy, efficiency, usability, and alignment with evolving business needs.
• Develop and enhance segment dashboards and analytical frameworks for opportunity sizing, prioritization, profitability, revenue and deposit growth, ROI, engagement, and initiative performance, delivering timely and actionable insights.
• Analyze customer behavior, product relationships, transaction patterns, channel usage, triggers, and unmet needs to identify acquisition, retention, cross-sell, and relationship-deepening opportunities and strengthen engagement and propensity models.
• Collaborate with Finance, Product, Segment, Technology, Data, Salesforce, and business teams to validate assumptions, align methodologies, modernize self-service data products, and conduct all work ethically and in compliance with laws, regulations, corporate policies, required training, and financial-crime controls.

Education:

Bachelor’s degree in Engineering, Computer Science, Statistics, Economics, Business Administration, Finance, Data Analytics, or related field. Advanced degree preferred.

Experience

Minimum of 5 years of relevant experience in analytics, customer insights, financial analysis, business intelligence, or data-driven strategy, preferably in banking or financial services. Experience must include complex datasets, dashboards, metric development, business cases, financial impact measurement, executive-ready insights, and cross-functional decision support.

Region Locations

San Juan, Puerto Rico

Additional Requirements

• Advanced analytics knowledge, including segmentation, customer profiling, propensity modeling, trigger-based analytics, trend analysis, performance measurement, customer engagement, and prioritization modeling.
• Strong understanding of Retail and Commercial banking products, financial drivers, profitability, deposits, lending, customer lifetime value, relationship depth, primacy, and cross-sell opportunities.
• Ability to define methodologies and build business cases, including revenue uplift, deposit growth, cost-benefit analysis, ROI, profitability impact, and initiative-level measurement.
• Proficiency with SAS, SQL, Excel, Power BI, Snowflake, Python, Microsoft 365, CRM/Salesforce concepts, dashboards, reporting, and internal data environments.
• Ability to develop trusted data assets, standardized metrics, documentation, executive-ready insights, reusable analytical layers, and self-service data products.
• Strong communication, stakeholder management, consultative problem-solving, independent prioritization, and ability to create new analytical solutions in ambiguous environments.

Values