Senior Campaign Manager

Key Responsibilities:

Campaign strategy and leadership

• Create and manage campaign plans for the iGB events, driving acquisition and retention in key segments to hit our business goals.

• Present marketing plans, strategies and updates clearly to the team and internal stakeholders.

• Act as the marketing lead for the event director, keeping them updated on progress and risks.

Campaign delivery

• Own delivery of the campaign plans, managing and optimising the output of the internal team and external suppliers.

• Brief the team and suppliers clearly and effectively, setting out objectives, audience, key messages and deadlines up front.

• Own the quality of everything the campaign produces, reviewing work before it goes live so it's accurate, on brand and built to convert.

• Set clear milestones, hit deadlines and flag risks early.

• Write and proofread promotional copy, following brand and style guides and working with the brand team on tone of voice.

• Make sure all marketing materials are tailored to our key personas.

Data and reporting

• Use business intelligence, customer feedback, data and insight to suggest and test new campaign ideas.

• Own campaign reporting, from weekly KPIs and forecasts to post-event reports with insight, analysis and recommendations.

• Analyse performance while campaigns are live, and recommend and make optimisations based on what the data shows, such as shifting budget, channel mix, audiences or messaging.

• Manage the iGB events marketing budget alongside the other portfolio budget-holders.

• Spot industry trends, innovations and technologies that could drive growth.

People and supplier management

• Line manage the Campaign Executive, providing coaching, marketing knowledge, feedback and leadership.

• Manage external suppliers, from designers to the paid media and social agencies.

• Work with the wider Clarion Gaming marketing team on a continuous test-and-learn approach across channels.

Customer focus

• Make sure campaign plans and deliverables are shaped by customer data, research and feedback.

• Keep learning about the affiliate and igaming industry through events, reading, podcasts and webinars.

Knowledge, Skills & Behaviours:

• Demonstrates strong knowledge of integrated marketing campaign strategy, customer segmentation, acquisition and retention marketing, and event marketing within a B2B environment.

• Proven ability to develop, deliver, and optimise multi-channel campaigns that drive growth, achieve commercial objectives, and maximise return on marketing investment.

• Highly analytical and insight-driven, using data, customer feedback, market intelligence, and testing methodologies to inform decisions and improve campaign performance.

• Excellent leadership, communication, and stakeholder management skills, with experience presenting recommendations to senior stakeholders and leading cross-functional teams and external suppliers.

• Strong people management and coaching skills, with the ability to motivate, develop, and support team members while maintaining high standards of performance and delivery.

• Organised, commercially focused, and proactive, demonstrating strong project management skills, sound judgement, attention to detail, and the ability to manage multiple priorities, budgets, risks, and deadlines in a fast-paced environment.

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

Equal Opportunities

We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.

Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.

When recruiting new employees or providing opportunities for promotion, we will:

• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;

• Ensure that no person is unlawfully discriminated against;

• Select the best person for the role based on their skills, qualifications and abilities.

This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.