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The Ipsos Understanding Unlimited service line uses Qualitative techniques to humanize data and bring cultural intelligence into our clients’ thinking. We bring ‘life to life’, through listening, observing and illuminating human interactions. Ipsos UU is the largest qualitative research company in the world. IUU has a community of 1300 specialists with diverse backgrounds and skill sets (e.g. ethnographers, community managers, semioticians) who understand people better than anyone else, simply because we have done more research for more clients in more countries than anyone else. With us, clients are fluent in 88 cultures.
