Senior Commercial Manager- Netherlands

ABOUT THE ROLE LeoVegas Group is seeking a commercially sharp and data-driven Senior Commercial Manager – Netherlands to lead the end-to-end player proposition across Sports Betting and Casino for BetMGM.nl and LeoVegas.nl . This is a pivotal role responsible for maximising player value and revenue through a market-fit product and promotional strategy that resonates with Dutch customers. With direct accountability for commercial KPIs and leadership of a small, high-performing team (two sports and one casino specialist), this role ensures both verticals deliver exceptional experiences while driving sustainable growth. You will define the local proposition strategy, optimise the player lifecycle in partnership with CRM, and collaborate closely with product, website, and data teams to ensure the brands maintain competitive edge and regulatory excellence in the Netherlands. YOU WILL BE RESPONSIBLE FOR: Commercial & Proposition Strategy Own and deliver the overall proposition strategy for the Dutch market, ensuring Sportsbook and Casino portfolios drive revenue growth, retention, and lifetime value. Balance a 75/25 focus between Casino (primary revenue driver) and Sports (high engagement and acquisition channel). Define commercial KPIs and manage performance against NGR, retention, and product margin targets. Align promotional, product, and content calendars with commercial priorities across both brands. Execution & Optimisation Work with CRM to plan and execute targeted campaigns that maximise cross-sell and player engagement. Partner with central Product and Website teams to adapt global features, UX, and content to local market preferences. Oversee proposition testing, player feedback loops, and continuous improvement of bonus mechanics, offer structures, and market positioning. Monitor product and campaign performance through data dashboards and act quickly on insights to optimise results. Market Insight & Compliance Track competitor activity, emerging player trends, and market dynamics to ensure BetMGM.nl and LeoVegas.nl remain at the forefront of the Dutch iGaming market. Collaborate with compliance teams to ensure all propositions meet Dutch advertising and responsible-gaming regulations. Champion responsible gaming principles and integrate them into all proposition and promotional planning. Leadership & Collaboration Lead, coach, and develop a team of three proposition specialists (two Sports, one Casino), fostering accountability and commercial focus. Build strong working relationships with CRM, Product, Website, and Data teams to drive joined-up delivery and shared ownership of results. Represent the Dutch proposition function within group forums, ensuring alignment between local priorities and global strategy. OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING: Proven experience in a commercial or proposition leadership role within a regulated sports betting or iGaming operator. Strong track record of delivering measurable commercial growth in mature, competitive markets. Demonstrated ability to translate market insight into actionable proposition and promotional strategies. Direct experience managing P&L or revenue accountability across Sports and Casino verticals. Exceptional understanding of Dutch player behaviour, product preferences, and regulatory landscape. Data-driven mindset with the ability to interpret KPIs, build cases, and make evidence-based decisions. Strong leadership and people development skills; capable of building and inspiring high-performing teams. Excellent collaboration skills across CRM, Product, Marketing, and Data functions. Fluent in English; Dutch proficiency strongly preferred. WHO WE ARE At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 18 offices worldwide. BENEFITS Hybrid work policy 4 weeks of Workation (T&C apply) 25 vacation days and 3 ATV days Excellent pension scheme 300€/year well-being allowance to support your active lifestyle (T&C apply) Travel and Work-from-home allowance Company provided lunch Team and office social events throughout the year JOIN US! In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride - give us a roar! As our company working language is English, we’d like to see your CV in English, please