Senior Commercial Strategy & Growth Manager

Think Business Loans | Part of Bionic Group

Drive the commercial strategy and performance of one of Bionic Group's growth businesses.

The opportunity

This is a senior commercial strategy and growth role within Think Business Loans, Bionic Group's business lending business. You'll own commercial performance, identifying where we can grow, improve conversion and strengthen profitability, then bringing Sales, Marketing, Product, Technology, Data, Finance and Operations together to make it happen.

This role is for someone who can understand the numbers, spot the commercial opportunity behind them, and turn that insight into action.

You'll use customer, market, and performance data to answer three questions: where should we grow, what is driving performance, and what should we do next? From shaping acquisition strategy and partner economics to improving conversion, revenue and profitability, your work will directly influence the P&L and the priorities that shape our growth.

You'll operate from strategy through to execution: identifying the opportunity, building the commercial case, securing senior alignment, and mobilising cross-functional teams to deliver measurable results. You'll also lead and develop a Business Analyst, creating a high-performance environment focused on insight, execution, and impact.

What you’ll do

• Own commercial performance: take accountability for Think Business Loans' growth, profitability, customer outcomes and performance targets.

• Set commercial strategy: use customer insight, market intelligence and performance data to determine where we focus, invest, and act.

• Lead commercial planning: run annual, quarterly, monthly and weekly planning and trading rhythms, setting targets, forecasting performance and identifying the actions required to stay on plan.

• Optimise acquisition economics: make commercial decisions across internal and partner channels to improve profitability, payback and return on investment, while evaluating new partnership opportunities.

• Manage strategic partners: build productive relationships with lead-generation and lender partners and hold a clear view of their commercial contribution.

• Turn insight into growth: identify, prioritise and deliver initiatives that improve acquisition, conversion, revenue, profitability and customer experience.

• Shape sales performance: design and govern commission schemes and lead-allocation rules that balance revenue, conversion and good customer outcomes.

• Drive cross-functional delivery: align Sales, Marketing, Lead Generation, Product, Data, Technology, Finance and Operations behind roadmap priorities, with clear ownership and pace.

• Influence senior decisions: present performance, forecasts, risks, opportunities and recommendations to senior leaders and the Board.

• Lead and develop talent: manage and develop a Business Analyst, building a culture centred on high-quality insight, strong execution and measurable commercial impact.

• Support strategic growth: partner with the Senior Leadership Team on strategic and operational lender projects supporting revenue and EBITDA targets.

About you

You are a commercially minded strategist and operator who combines strong analytical thinking with the ability to influence decisions and make things happen. You can move confidently from detailed performance analysis to a clear recommendation for senior leaders, then bring cross-functional teams together to deliver it.

You balance growth, profitability, and customer outcomes; you’re naturally curious about what drives performance, prepared to challenge assumptions and focused on creating practical momentum.

You do not need to come from lending. What matters most is that you have owned commercial performance, understand acquisition and conversion economics, and can use data to influence where a business focuses.

What will make you successful

• Commercial ownership: you have directly influenced growth, revenue, profitability,, or customer outcomes.

• Commercial strategy: you can identify opportunities, assess trade-offs, and translate insight into clear priorities and investment choices.

• Data-led decision making you are confident interrogating performance data, diagnosing drivers and turning complexity into focused action.

• Growth economics: you understand acquisition, conversion, channel ROI, payback and customer economics.

• Influence and communication: you can present forecasts, risks, opportunities and recommendations clearly, building confidence with Executive and Board-level stakeholders.

• Cross-functional execution: you have brought Sales, Marketing, Product, Data, Technology, Finance and/or Operations together to deliver commercial change.

• Accountable leadership: you work autonomously, take ownership for outcomes and set high standards for yourself and others.

Required experience

• Strong commercial experience in a fast-paced, performance-led, digital, or customer-focused business.

• A track record of improving commercial performance across growth, revenue, profitability, conversion, or customer outcomes.

• Strong commercial analytics capability, with confidence using performance and unit-economics data to make decisions.

• Experience building compelling business cases and communicating recommendations succinctly to senior leaders.

• Understanding performance marketing, lead generation, web conversion funnels and/or sales performance optimisation.

• Experience influencing senior stakeholders and supporting decisions at Executive or Board level.

• Experience leading cross-functional delivery across several business functions.

Desirable experience

• Experience in SME lending, credit broking, fintech, financial services, comparison, marketplace or another lead-generation business.

• Experience managing or developing analysts or other performance-focused team members.

• Project or programme management experience within commercial transformation, growth or continuous improvement.

About Think Business Loans and Bionic Group

Think Business Loans helps UK SMEs explore funding options by connecting them with a broad panel of lenders. As part of Bionic Group, Think combines specialist commercial finance expertise with data, technology and a strong customer proposition.

Bionic Group has more than 600 people working across its businesses and locations, including Bionic in London, Bionic Outbound in Luton, Think Business Loans in Chelmsford, Business Comparison in Chester, Utility Bidder in Corby and Smart colleagues working nationwide in the field.

We have a high-energy working environment built around collaboration, creativity and getting stuck in. We are one team, we care about helping each other and we set high standards for ourselves and the outcomes we deliver.

Working at Bionic Group provides opportunities to advance your career, with progression, recognition and reward for strong performance.

Benefits

Enhance your health and wellbeing

• Private healthcare cover.

• Employee Assistance Programme, including a virtual GP service, priority physiotherapy and talking therapies.

• Eyecare scheme.

Taking time away from work

• 25 days’ annual leave plus the eight UK bank holidays, increasing with tenure.

• One paid family or religious day of leave per year following successful probation.

• One paid charity volunteering day per year.

• Option to buy or sell up to three additional days of leave per year.

Family matters

• Enhanced maternity, paternity or shared parental leave.

• Two days off for your wedding when you join, increasing to up to five days after two years’ service.

• Flexible working options and a hybrid working approach.

Financial wellbeing

• Auto-enrolled salary-sacrifice pension scheme.

• Life assurance.

• Season-ticket loans, salary advances and loans to buy or rent a home, based on tenure.

• Cycle-to-work scheme.

Recognition

• Highflyers incentive, offering a VIP experience for high performers across Bionic Group.

• Company summer and Christmas celebrations, local events, annual awards and recognition.

• Long-service awards.