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Senior Content & Public Relations Strategist
Location: Sao Paulo, Brazil
Location: Sao Paulo, Brazil
IMPORTANT: Your CV should be applied in English only.
Job Description
This position is designated as Individual Hybrid with Set Frequency and expected to work from the RIBO two days per week (determined by individual based on business requirements). Because this position has been identified as requiring at least some time in the office, you must live within reasonable commuting distance from /RIBO. In addition, you are expected to work from the office as required by your supervisor/manager/director/GM and may be called upon to do so at any time and for any length of time as business needs may dictate.
Organization Overview
Rotary unites people from all continents and cultures who take action to deliver real, long-term solutions to pressing issues facing our communities. Each year, Rotary members invest more than $200 million and 16 million volunteer hours to improve lives and create positive change in the world. In exchange for hard work and dedication in support of Rotary’s clubs and humanitarian initiatives, our employees receive competitive salaries, flexible schedules, comprehensive benefits, and job enrichment. To learn more, visit http://www.rotary.org.
Rotary’s Commitment to Diversity
As a global network that strives to build a world where people unite and take action to create lasting change, Rotary values diversity and celebrates the contributions of people of all backgrounds, regardless of their age, ethnicity, race, color, abilities, religion, socioeconomic status, culture, sex, sexual orientation, and gender identity.
Overview
The Senior Content & Public Relations Strategist leads and manages public relations and content marketing operations in Brazil and the surrounding Latin America region. Reporting jointly to the Brazil Office, Public Relations manager, and the Regional Content and Magazines Lead, this role serves as a bridge between Rotary’s global communications objectives and their implementation in Brazil and the broader region. You will have the opportunity to collaborate with accomplished colleagues to brainstorm and develop international and regionally effective strategies and implement agreed upon approaches and tactics. Your contribution will serve to broaden the reach and expand understanding of Rotary - who we are, what we do and our positive impact in communities.
You Will Have
- Bachelor’s degree or above in Communications, Public Relations, Marketing, Journalism, or a related field
- Professional proficiency in English and native fluency in Portuguese (Brazil)
- Intermediate proficiency in Spanish desirable
- Native knowledge of Brazilian culture, society, and history
- Solid media relations experience with a proven track record of securing media coverage results
- Professional knowledge of digital communications, social media, and content marketing
- Strong multicultural sensitivity and deep understanding of diversity, equity, and inclusion (DEI)
- Excellent communication, interpersonal, presentation, collaboration, multi-tasking, strategic thinking, and organizational skills
- International experience desirable
- Public Relations agency, consumer, and business media experience is desirable
You Are Good At
- Prioritizing and executing work independently and as part of a remote global team
- Conceptualizing and identifying newsworthy stories, brainstorming ideas and approaches, and following through to secure media coverage
- Cultivating relationships with top tier journalists
- Writing strong, concise, clear and compelling content that supports strategic objectives and conveys key messages
- Managing multiple projects and priorities
- Collaborating across teams to achieve shared goals and objectives
- Problem-solving and leveraging new opportunities through critical thinking, flexibility and collaboration
- Reading significant social and cultural issues, trends, and movements, and reflecting them appropriately in communications and storytelling
- Proactively acquiring and applying expertise that will strengthen your ability to enhance the organization’s goals
- Counseling senior executives and leaders on media relations activities
- Maintaining high quality and brand consistency in all communications
You Are Open To
- Traveling to Rotary’s world headquarters for training and team integration.
- Traveling to projects and events in the region for training, story-mining, and networking
- Occasionally working early mornings or late evenings as needed to collaborate with team members in different time zones.
- Occasionally working after-hours or on weekends as assigned to support communications plans or Rotary events.
You Will Be Responsible For
- Leading and managing regional public relations and content marketing strategy operations
- Working with the Public Relations manager and team to develop and implement proactive media outreach strategies (traditional, online and social media) in Brazil and Latin America that support Rotary’s strategic objectives and increase public awareness and understanding of Rotary
- Collaborating with various stakeholders at Rotary’s headquarters to develop and implement communications that are culturally relevant for Brazil and the broader Latin American region while being aligned with Rotary’s goals and strategies
- Advising content creators and channel owners at Rotary’s headquarters on globalizing communications in English
- Managing Rotary’s official social media and blog channels for Brazilian and Latin American audiences
- Developing and curating engaging content for our official regional and global platforms, including Rotary’s website and magazines, in close collaboration with the Regional Content & Magazines Lead
- Identifying and coaching Rotary spokespeople for media interviews; providing briefings, key messages, talking points, and answers to anticipated questions to enable the spokesperson to effectively and favorably represent Rotary.
- Working with the Public Relations manager on reputational issues to develop and implement response strategies in accordance with Rotary’s Crisis Response and Reputation Management plans
- Collaborating with colleagues to develop story ideas, content, and plans that incorporate news trends, approaches, and tactics
- Formulating accurate and timely responses to media inquiries that meet journalists’ story objectives and deadlines
- Providing regular reports of media relations activities and coverage
- Working with the managers to prepare and evaluate annual budget needs
- Working with the managers to oversee and evaluate the work of agencies and hired vendors
- Producing strong and engaging story-enhancing collateral materials for the media, including news releases, op-eds, by-lines, fact sheets, visual assets (broll/still photos)
- Together with Spanish specialists in the Global Communications team, supporting regional magazine editors in Latin America with feedback, training, and regular editorial meetings.
- Developing and scheduling content for Portuguese-language social media channels and supporting Spanish-language social media specialists in content planning and publishing, featuring Rotary’s causes, initiatives, events, and programs
- Presenting data-driven insights and recommendations for enhancing Rotary’s communications in the region
- Supporting campaigns, initiatives, and events at the regional level as directed by the Public Relations manager
- Creating communications frameworks, best practices, and training resources that help clubs and members share their stories in ways that strengthen Rotary’s brand
- Other duties as assigned
Leadership Attributes
- Collaboration: Builds partnerships and works jointly with others to meet shared objectives.
- Global Perspective: Anticipates trends in the global humanitarian market to make decisions on where to focus Rotary’s efforts.
- Productivity: Able to generate results that moves Rotary toward achieving its goals.
- Accountability: Have a clear sense of ownership and take personal responsibility for actions.
- Innovation: Move Rotary beyond traditional ways of thinking
- Strategy: Identify Rotary’s opportunities and design approaches that align with our strategic goals.
- Adaptability: Respond to changes willingly and recognize when to adjust based on the situation.
Why work for Rotary?
- Healthcare and dental plan
- Private pension plan
- Tuition reimbursement
- Professional development opportunities
- Life Insurance
- Meal voucher
- Food voucher
- Transportation voucher
