Senior Content Strategist

Mitsubishi Power Americas, Inc., in Lake Mary, Florida, is looking for a Senior Content Strategist.

At Mitsubishi Power, we’re not just building better clean energy technologies; we’re architecting a better future. Our team is boldly redefining power generation and energy storage to fast-track the world’s energy transition. We operate as one team, pushing toward our vision of the future. At Mitsubishi Power, we value problem-solvers, prioritize collaboration, and support each other in an inclusive culture created through accountability and authenticity by demonstrating our core values of: Safety, Family, Innovative, Inclusive, Accountable & Courageous. Together, we’re building the future we all aspire to – making net zero a reality.

Mitsubishi Power is on a mission to reach net zero carbon emissions across the power sector, deploy clean energy infrastructure, and advance human prosperity. We are looking for a Content Senior Strategist to serve as Mitsubishi Power Americas' content center of excellence, leading content strategy, editorial planning, thought leadership development, and strategic event content, including CERAWeek and other priority industry engagements. This role develops and governs content that supports business objectives, brand reputation, customer engagement, recruiting, and growth across digital channels. Working closely with subject matter experts, business units, agencies, and marketing teams, the Content Manager ensures content is accurate, consistent, discoverable, performance-driven, and aligned with brand standards.

Key Responsibilities

Content Strategy & Planning

• Develop and maintain an enterprise content strategy aligned with business priorities, campaign objectives, customer needs, and growth goals.
• Own the editorial calendar and coordinate content delivery across web, social media, email, recruiting, event, and campaign channels.
• Partner with business units and marketing stakeholders to identify content opportunities that support sales, customer engagement, recruiting, and brand awareness.
• Use audience, keyword, search, and topic research to guide content priorities and development.

Content Development & Management

• Lead the creation, editing, and publishing of digital content, including website copy, blogs, articles, case studies, thought leadership, email campaigns, recruiting content, presentation support, video scripts, and multimedia assets.
• Manage content workflows, approvals, and publishing schedules, using SOPs to improve consistency, speed, and quality.
• Coordinate with subject matter experts, business units, and agency partners to produce technically accurate, audience-focused content efficiently.
• Support presentation decks and other thought leadership or event-related content assets as needed.

Search Optimization & Performance

• Apply SEO and content optimization best practices to improve organic visibility, discoverability, and user engagement.
• Collaborate with Search, Digital Marketing, communications, and campaign teams to align content priorities with channel strategies and audience needs.
• Monitor content performance using analytics platforms, search tools, rubrics, and dashboards; provide recommendations for continuous improvement.
• Develop content trackers and reporting inputs that help stakeholders understand content performance, gaps, and opportunities.

Vendor & Stakeholder Management

• Manage relationships with content agencies, freelance writers, translators, and creative vendors.
• Provide clear briefs, timelines, quality expectations, and feedback to external partners.
• Collaborate with communications, HR, sales, engineering, executive leadership, and marketing teams to develop strategic content initiatives.
• Help ensure content projects are delivered on time, within budget, and aligned with stakeholder expectations.

Strategic Event Content Leadership

• Serve as the MarComm lead for content strategy, planning, and execution for CERAWeek and other priority industry conferences, customer events, thought leadership forums, and executive speaking engagements.
• Develop integrated content plans for pre-event, during-event, and post-event communications, ensuring alignment with business objectives, target audiences, and growth priorities.
• Partner with Business Partners, subject matter experts, executives, sales leaders, and agency partners to develop compelling stories, customer successes, industry perspectives, and thought leadership content.
• Coordinate with the Brand & Experience team on event-related assets, including executive talking points, presentation support, social media content, articles, videos, website content, customer-facing materials, and post-event recaps.
• Maintain master content milestones, approvals, dependencies, and deliverables for strategic events.

• Contribute to building a positive team spirit.
• Communicate effectively with all levels of employees.
• Participate in proactive team efforts to achieve departmental and company goals.
• Comply with all safety policies, practices and procedures reporting all unsafe activities to Management and/or Human Resources
• Travel – 20%

• Bachelor’s degree in marketing, Communications, Journalism, English, Public Relations, or a related field required.
• 5-8 years of experience in content marketing, communications, journalism, digital marketing, or a related field.
• B2B Experience required. Experience in energy, industrial, engineering, manufacturing, or technology industry a plus. .
• Proven experience managing content across multiple digital channels.
• Experience working with content management systems and marketing automation platforms.
• Experience collaborating with cross-functional teams, executives, subject matter experts, and external agencies.
• Demonstrated ability to translate complex technical information into clear, engaging, audience-focused content.
• Experience applying UX, SEO (required), search, or AI-enabled optimization tactics (required) to improve content performance.
• Must be legally authorized to work in the United States on a permanent basis and must not require employer immigration sponsorship, now or in the future.

Preferred Experience

• Experience supporting recruiting and employer branding initiatives.
• Experience with website migration, content governance, or large-scale content transformation projects.

Tools & Technical Knowledge

• Exceptional writing, editing, and storytelling skills.
• Strong content strategy, editorial planning, and content governance expertise.
• Solid understanding of SEO, content optimization, digital marketing, and content performance measurement.
• Strong project management, organization, and workflow management skills.
• Ability to manage multiple priorities in a fast-paced, cross-functional environment.
• Data-driven mindset with the ability to translate analytics into actionable recommendations.
• Excellent stakeholder management, collaboration, and communication skills.

Physical & Safety Requirements

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This position is a hybrid position, with three in-office days per week. This position is typically performed working at a desk on a computer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Why Should You Apply?

• Excellent Benefits (Medical, Dental, Vision & 401K Matching).
• Excellent development programs and advancement opportunities.
• Tuition reimbursement and on-the-job training.
• Paid vacation, sick time, and holidays.
• Committed to quality products and services.
• Great working environment and culture.
• Employee Appreciation Programs and Event.

Mitsubishi Power is an Equal Employment Opportunity (EEO) employer actively seeking to diversify the workforce and is committed to a policy of equal employment opportunity. Therefore, all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally recognized protected basis under applicable law, are strongly encouraged to apply.

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