Senior Conversational AI Executive
- Hiring from
- Thailand
- Work type
- Hybrid
- Posted
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Want to join MMR and help turn innovative AI tools into real-world research solutions? Ready to shape how Conversational AI is delivered across APAC?
As a Senior Research Executive in the Conversational AI team, you will be the hands-on engine of CAI delivery and capability building in APAC, as part of a global team. You will support execution across our CAI tools (Sensory Bot™, Q.Bot, Survey Bot, CoLoop and other innovations/platforms) and work closely with researchers, project managers and OSS colleagues.
As a Senior Research Executive in the Conversational AI team, you will be the hands-on engine of CAI delivery and capability building in APAC, as part of a global team. You will support execution across our CAI tools (Sensory Bot™, Q.Bot, Survey Bot, CoLoop and other innovations/platforms) and work closely with researchers, project managers and OSS colleagues.
Key Responsibilities
Support CAI Project Delivery
- Script and set up conversation flows where needed, supporting OSS colleagues who now lead some scripting to continue to grow their scripting knowledge base.
- Clean data and upload it to analysis tools, including image-upload quality checks.
- Run QA on live studies to ensure smooth fieldwork and support troubleshooting issues, escalating complex problems early.
Be the First Line of Support
- Answer questions from research teams, pointing people to documentation and toolkits.
- Build strong working relationships with researchers, Projects Managers, and OSS colleagues across APAC.
Help Teams Become Self-Sufficient
- Conduct CAI onboarding and deliver training sessions, supervised practse and handovers.
Keep our Knowledge Current
- Maintain tool documentation, guidance, evergreen training materials and shared toolkits.
- Record study design or platform decisions, exceptions and fixes so that knowledge is shared across the team rather than held by individuals.
Safeguard Quality and Standards
- Follow global CAI processes, Sensory Bot™ data procedures and ISO standards.
- Run language tests and checks for APAC nuance under the guidance of more senior colleagues.
Support Commercial and Innovation Work
- Draft case studies to showcase how MMR's CAI capabilities can help clients make product decisions.
- Contribute to 1 sliders for credentials material.
- Help test new tools and approaches, including building Copilot agents to automate CAI processes.
Track and Report
- Collate data on support requests, tool usage and project volumes.
Keep Learning and Evolving!
Skills, Knowledge and Expertise
- Market research experience (typically 2+ years), ideally including qualitative, digital or AI-enabled methods
- Clear, confident communication in English, both written and spoken
- A proactive, organised and client service-oriented approach: proactively following up to check that material has landed, keeping people informed (refreshers or new features/developments) and escalating early
- Strong attention to detail and a commitment to quality
- Comfort with technology and data, and a strong interest in conversational AI and LLM-based tools
- The ability to explain processes clearly and patiently to colleagues with different levels of experience
- Resilience and flexibility when managing several concurrent requests
- A collaborative, team-focused mindset (both with the APAC region and the Global CAI team)
- Thai or another APAC language is an advantage
A bit about us and our benefits!
We’re MMR Research Worldwide – the global sensory and consumer research experts behind many of the world’s biggest brands in food, drink, personal and household care. From bold new flavours to breakthrough product experiences, we help turn great ideas into products people truly love.
With teams across the UK, US, Asia and Africa, we blend science, creativity and curiosity to shape the future of everyday products. Join us and you’ll be part of a fast-growing, innovative company where your ideas matter and your career can thrive.
It’s our people that make all of this possible.
We are proud of our collaborative culture which is driven by strong leadership and offers industry-leading training and growth opportunities.
At MMR, we're committed to ensuring the happiness and well-being of each employee, regardless of where they are in the world! We offer a wide range of core and additional benefits. Competitive salaries, generous holiday allowances, and market-leading training opportunities are standard here. Our vibrant culture, talented team, and focus on employee wellbeing is what makes MMR so special.
