Senior Conversion Rate Optimization & Funnel Lead

Remote (LATAM) | Full-time | 4,000 - 5,000 USD/month

About the role

We’re looking for a Senior CRO & Funnel Lead to own and scale our lead-generation funnels. You’ll be responsible for turning paid traffic into qualified, booked appointments, not just form fills.

If you’ve built funnels that run on real volume, can show the analytics to prove it, and care more about cost per qualified appointment than a vanity conversion rate, we want to talk to you.

Location: This is a fully remote role open to candidates based in Latin America.

What you’ll do

• Architect and optimize high-converting funnels: Ad → Landing Page → Quiz/Form → Qualified Lead → Appointment
• Design multi-step quiz funnels, including question ordering, micro-commitments, conditional logic, qualification, personalization, and appointment booking
• Write direct-response copy for hooks, headlines, value propositions, CTAs, objection handling, quiz questions, and result pages
• Run a disciplined experimentation program: hypothesis, test, analysis, learning, iteration
• Ensure message match between ad creative and landing page experience
• Own funnel analytics and tracking from first click to closed sale (Visitor → Lead → Qualified Lead → Appointment → Show → Sale)
• Work closely with our media buying team to align creative, audience, offer, and funnel
• Build and launch tests yourself, without waiting on engineering

What we’re looking for

Must-haves

• 5+ years building lead-gen funnels (not e-commerce, not SaaS onboarding). Experience in home services, legal, healthcare, financial services, solar, insurance, agencies, or high-ticket education is highly relevant
• Proven scale: you’ve managed funnels generating 1,000+ leads/month and worked with $100k+/month in paid traffic
• Documented wins: multiple examples where you materially improved CVR or CPL, with real analytics (not just page screenshots)
• Deep multi-step form and quiz expertise, with hands-on experience in tools like Typeform, Fillout, involve.me, Outgrow, Tally, Unbounce, Webflow, or Replo
• Strong direct-response copywriting, as important to us as design
• Real experimentation knowledge: statistical significance, sample size, test prioritization, spotting false positives, and knowing when not to test
• A lead-quality mindset: your north star is cost per qualified booked appointment, not landing page conversion rate
• Analytics fluency: GA4, Google Tag Manager, Meta Pixel/CAPI, Google Ads conversion tracking, UTMs, and CRM attribution
• Mobile-first obsession: load speed, above-the-fold experience, thumb-friendly UX, sticky CTAs, and form friction
• Paid traffic literacy: you can look at a Meta ad and know what the landing page needs to say
• Based in Latin America, with professional-level written English

Nice-to-haves

• Heatmap and behavioral analytics experience (Microsoft Clarity, Hotjar, Mixpanel, PostHog)
• Looker Studio or similar dashboarding
• Comfort with HTML/CSS and light JavaScript

Skills you bring

Direct-response marketing, CRO, UX/UI, behavioral psychology, copywriting, offer architecture, funnel strategy, data analysis, attribution, and experimentation.

How to apply

Share one link (Google Doc, Notion, Slides, or Loom) showcasing 3 landing pages or funnels you personally built or optimized. Make sure it’s viewable by anyone with the link. For each, include:

• Traffic source
• Monthly traffic volume
• Original conversion rate
• Resulting conversion rate
• The specific changes you made
• Analytics screenshots that back up the numbers

Paste the link in the “Is there anything else you’d like us to know about you?” section of the application form.

Applications without metrics won’t be considered.

A heads-up on our process: finalists will complete a practical exercise as part of the interview process so we can see how you think and approach problems.

Apply here:

https://api.leadconnectorhq.com/widget/form/2rPLsGUN24gxfUG1V5iC?position_applied_for=Sales-manager&Source=LinkedIn