Senior Coordinator, PR & Creator Partnerships

Minor in advertising.
Major in mattering.

Academy is a full-service, social-first agency that makes brands matter to the people who matter most to them. We’re on a mission to connect what brands have to say with what people actually care about through best-in-class strategy, creativity and cultural insight.

The Senior Coordinator, PR & Creator Partnerships

You’re the person who gets stories placed and creators live. You’ll support day-to-day execution across earned media, creator programs and Academy’s own agency profile: pitching editors, finding and vetting influencers, tracking dollars and deliverables, and turning results into reports clients want to read.
You'll learn fast, too. Academy is a highly integrated agency, so you'll be supported by an in-house team of social-first creatives, strategists and producers.

On a day-to-day basis, you will:

Media Relations

• Draft client and agency media advisories, pitches, and op eds, all grounded in key messaging, with minimal edits
• Build and own targeted media lists
• Outreach to media and coordinate interviews
• Monitor media for results, new contacts and story angles
• Build reports
• Share as-it-happens coverage updates with internal stakeholders
• Track PR hard costs against planned quotes

Events

• Invites and RSVP management
• Onsite check-in and support

Creator Partnerships

• Research and vet creators against criteria to build creator shortlists with rates and audience data
• Support creator outreach and day-to-day communication from first contact through to final post
• Execute gifting and seeding programs, including kit development, shipping logistics and follow-up
• Support paid partnerships: draft briefs, tailor contract templates, track usage rights and exclusivity terms, and manage content review and approvals
• Track creator fees and seeding costs against client estimates, and flag budget pressure early
• Manage partnership admin: countersignatures, invoice submission and the client partnership tracker (final content, agreements, invoices)
• Track live content and performance
• Pull campaign and creator-level metrics (reach, engagement rate, CPM, cost per engagement, EMV) and draft wrap reports with clear takeaways

Across the Division

• Support onsite at shoots and XM, which sometimes means evenings and weekends
• Help build and improve partnership templates, trackers and processes
• Use AI and automation tools to speed up research, list-building and reporting
• Keep the team current on industry insights and competitive activity, relevant platform changes and creator trends

What You Bring

• 2–3 years of experience in PR and/or creator/influencer marketing, ideally agency-side (internships count)
• Experience with both earned and paid media and/or creator partnerships
• Excellent writing and communication skills, can flex into concise professional or social-first creative. Pitches that get people excited, briefs that creators can actually follow
• A relentless pursuit of clarity and organization, and high attention to detail
• Comfort juggling multiple clients, deadlines and priorities at once
• The ability to receive and action feedback, as well as disagree and commit
• Curiosity that drives a willingness to go above and beyond, in a consistent pursuit of betterment

Bonus Points

• Working knowledge of creator discovery, relationship management and tracking tools (Meltwater, Modash, Mighty Scout)
• Experience coordinating creator partnerships on TikTok, Pinterest or Twitch
• Experiential (XM) or event experience
• French language skills

Why Academy

• Because you want to make your mark on a high-potential, evolving agency.
• Because you want to make work that matters.
• Because you believe social-first work can be smart, strategic, and creatively world-class.
• Because you want to grow fast on a team that punches above its weight.

Note: the Company reserves the right to change, add-to and remove the duties listed above and you agree that any such change does not constitute constructive dismissal.

Equal Opportunity Employer:
Academy is an equal-opportunity employer committed to promoting diversity in the workplace. We encourage applications from all qualified candidates, regardless of race, ethnicity, gender, sexual orientation, disability, or any other characteristic. If you require accommodation at any stage of the hiring process, please reach out to careers@madebyacademy.ca, and we will gladly do what we can to provide assistance.