Senior Copywriter, B2B Financial Services

Company Description

A global creative constellation built for what’s next—uniting the human vision of the Leo Burnett network with the innovation of Publicis Worldwide.

Leo is HI × AI: Human Insight, Human Ideas, Human Impact—supercharged by the data and technology to move faster, go further, and deliver everywhere.

Leo brings together 15,000+ people across 90 countries, combining global scale with creative firepower to drive outsized impact for brands.

Overview

We are looking for a Senior B2B Copywriter to work on one of our Financial Services clients. The ideal candidate will have proven expertise in creating complex financial content targeting key decision-makers at businesses, corporations and  institutional investors worldwide. The role requires the ability to translate technical topics into clear, credible and engaging long- and short-form content. Outputs range from in-depth white papers, thought leadership articles, newsletters and website copy to email, videos, social media, infographics and sales support.

The priority is an editorially focused creative writer who understands the specific needs and nuances of distinct business and institutional audience segments, and effectively tailors messaging to be insightful, accessible and impactful without oversimplifying. 

 

Responsibilities

• Writes compelling long- and short-form financial services content tailored to key decision-makers at businesses and institutions of every type and size.
• Shapes research, data and subject-matter expertise into a clear narrative with a logical structure, a distinct point of view and supporting evidence. Preserves accuracy and nuance while giving readers a useful takeaway—not simply a summary of the source material.
• Brings editorial craft and conceptual thinking to each assignment, adapting tone and depth to the audience.
• Collaborates with creative, strategy, account and technology partners to deliver cohesive work.
• Adept at working with technical subject matter experts, including bank research analysts, product and industry specialists. 
• Maintains source accuracy, brand voice and meticulous attention to detail; incorporates client, legal and compliance feedback.
• Presents work clearly, builds on feedback and manages multiple assignments and deadlines.

Qualifications

• A four-year degree and at least eight years of copywriting experience.

• Portfolio focus: In-depth acumen in financial services, B2B communications or industry thought leadership, well versed in both long- and short-form writing.

• Core capabilities: Excellent research, writing, editing and storytelling skills; an ability to make complex financial information accessible and engaging.

• Working style: Curiosity, energy, humor and can-do attitude with candid, respectful collaboration. Prioritize smart thinking, highly-informed ideas and creative problem-solving over awards.

• Additional asset: Familiarity with prompt-based generative AI tools for ideation, research and drafting, with fact-checking and adherence to client and agency policies.

Note: We work a 4 day/week hybrid schedule.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $116,655.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/17/2026.