Senior Creative Copywriter & Strategist

About Tribe X

Tribe X Digital is a premier, global performance agency that sits at the intersection of luxury aesthetics and digital science. We don’t just manage campaigns; we architect end-to-end digital experiences for the world’s most prestigious hospitality brands, luxury real estate developers, and disruptive tech startups.

With a footprint spanning Amsterdam, Dubai, and Cairo, we operate as a high-octane extension of our clients' teams. Our work is defined by a "zero-ego" commitment to excellence, utilizing AI-powered advertising, bespoke content creation, and data-driven strategy to transform brand presence into measurable global impact. At Tribe X, we are building the future of luxury marketing, one pixel-perfect, ROI-positive campaign at a time.

Role Overview

As a Senior Creative Copywriter & Strategist at Tribe X Digital, you turn brand strategy, audience insights, and client goals into compelling creative ideas and distinctive copy.

You connect insight, culture, and performance to shape creative territories, campaign concepts, content pillars, and messaging, then bring that thinking to life through the words themselves. From a three-second hook to a campaign narrative, you make sure every piece of writing has a clear purpose, a strong idea, and a voice that belongs to the brand.

Working closely with strategists, art directors, social content leads, and production teams, you carry the creative thinking from the initial brief through to final execution.

What You’ll Do

Creative Strategy & Direction

• Translate brand strategy and client objectives into creative territories, content pillars, messaging angles, and ideas suited to each platform.
• Explore audience behaviour, cultural trends, social conversations, and performance signals to identify relevant creative opportunities.
• Define the central idea, audience takeaway, and messaging hierarchy for campaigns and content.
• Write clear creative briefs that connect the insight and objective to the concept, deliverables, channel roles, and success measures.

Concept Development & Campaign Thinking

• Develop social-first campaigns, content platforms, and high-impact ideas that can work across formats and channels.
• Build concepts where copy and visuals work together, partnering closely with art directors and designers.
• Extend campaign ideas into connected executions across organic social, paid media, creator content, and other relevant touchpoints.
• Balance cultural relevance, originality, brand consistency, and commercial objectives throughout the creative process.

Copywriting & Brand Voice

• Write and refine campaign lines, headlines, captions, scripts, hooks, paid ad copy, and longer-form brand storytelling.
• Develop and maintain distinctive brand voices, adapting tone, structure, and messaging to different audiences and platforms.
• Turn complex information into clear, engaging copy that reflects the brand and supports the intended audience response.
• Take ownership of copy quality, including clarity, accuracy, consistency, and attention to detail, from first draft to final delivery.

Collaboration & Creative Delivery

• Partner with Social Content Leads to carry strategic intent into always-on content while maintaining creative quality.
• Work with art direction, design, and production teams to protect the idea through execution and adapt it to practical requirements.
• Collaborate with Paid, PR, and Accounts teams to align messaging and channel roles across touchpoints.
• Present concepts, copy, and creative rationale clearly to internal teams and clients.
• Give constructive feedback and support junior creatives in strengthening their thinking and writing.

Performance & Creative Learning

• Review content and campaign performance with relevant teams to understand which ideas, hooks, messages, and formats resonate.
• Turn findings into clear recommendations for future concepts, copy variations, and creative tests.
• Refine work using evidence and feedback while preserving the strength of the core idea.

What You Bring

Must Have

• 5+ years of relevant experience across creative copywriting and concept development, with demonstrated responsibility for creative or content strategy, preferably within an agency.
• A strong portfolio showing both the thinking behind the work and the quality of the final copy.
• Excellent writing and editing skills, with the ability to move between concise social copy, scripts, campaign messaging, and longer-form storytelling.
• Strong strategic thinking and the ability to turn audience insights and brand objectives into clear creative direction.
• Experience developing campaigns and content ideas from brief through execution.
• A deep understanding of social platforms, audience behaviour, and how storytelling changes across formats.
• The ability to interpret performance findings and use them to improve creative decisions.
• Strong briefing, collaboration, and presentation skills, with a clear and persuasive creative rationale.

Nice to Have

• Experience working with premium, luxury, hospitality, real estate, travel, or technology brands.
• Experience developing brand voice guidelines and messaging frameworks.
• Familiarity with creator and influencer content, including briefing creators.
• Experience with performance creative testing and iterative production.
• Experience mentoring junior copywriters or creatives.

Success in This Role Looks Like

• Creative direction is grounded in clear insights and gives teams a strong foundation for execution.
• Concepts and copy work together to create distinctive, culturally relevant campaigns and content.
• Brand voices remain consistent while adapting naturally to each platform and audience.
• Briefs create clarity, and collaboration strengthens the final work.
• Performance learning lead to sharper ideas, stronger messaging, and more effective creative over time.

Why You’ll Love It Here

At Tribe X, we champion impact without ego by fostering a high-performance environment where your voice matters and your ideas scale. You will work at the edge of what is next as we use the latest AI and martech tools to solve complex challenges for premium global clients. Joining our team means tapping into a global pulse where the flexibility of a hybrid remote culture meets the high-octane energy of a world-class agency. We are built to grow and we invest deeply in your evolution because if you have the drive to lead, we provide the platform to make it happen.

Apply Now

If you are ready to bring your expertise to a team that values sharp thinking and effortless execution, let’s talk. We are looking for the restless and the bold to help us build what is next. Send us your work and start the conversation.