Senior Creative Strategist

Senior Creative Strategist - Remote

$180,000–$250,000/year OTE (base + potential uncapped performance bonuses). Contract (1099). Fully remote.

About Us: We are a nine-figure run rate DTC brand approaching $150K/day in ad spend across all channels - one of the fastest-scaling DTC brands in the market right now. We're not building toward it. We're already there, and we're moving fast enough that the org chart looks different every quarter.

The Mission: Own the creative engine behind a meaningful share of $150K/day. You set the angle strategy, build the testing roadmap, and carry the number. This is not a seat where you execute someone else's brief. You decide what gets made, why, and what it has to beat.

What You'll Own:

• Angle and concept strategy. Own the angle portfolio - which psychological territories we attack, which we retire, what we test next. You set the direction, not the deliverable.
• The testing roadmap. Build and run the creative testing calendar: what gets tested, at what spend, against what benchmark, and what the read means.
• Performance accountability. You carry a number - hook rate, hold rate, CPA, spend efficiency on the creative you own. You report on it and you defend it.
• The production pipeline. Own briefs, creators, editors, and turnaround. Your pipeline ships on schedule or you fix the pipeline.
• Junior strategists. Train and manage juniors under you. Review their concepts, sharpen their instincts, and build the bench that lets you scale past your own output.
• Winner scaling and iteration. Take proven winners and systematically build the next generation off them. Most of scale lives here.
• Market intelligence. Own the competitive read - know what's working across the category before anyone else does, and turn it into a testable thesis.

What we're looking for:

• Proven Creative Strategist experience at a DTC brand or agency operating at serious scale
• $1M+ in lifetime ad spend behind ads you personally concepted, with proof
• You've scaled an account, not just contributed to one - you can name the number when you arrived and when you left
• You can build a testing roadmap from a blank page and defend every line of it
• You can articulate why an ad won or flopped - with specifics, not vibes
• Deep command of marketing psychology, not just format trends
• You've briefed and directed creators, and you can manage people without being asked to

Why This Role:

• $180–250K OTE with genuinely uncapped upside. Our top strategist is at $60K this month. The comp scales with the account, and the account is scaling. You're taking a percentage of an outcome you personally created - at $150K/day, one winning angle moves more revenue in a week than most strategists touch in a year.
• A short, open path to Head of Creative. We promote from the inside and we move fast. Every strategist we hire is hired with that seat in mind.
• Millions in monthly ad spend behind your ideas. Real budget, real statistical significance, real reads. Nothing dies in a $50/day test.
• Full ownership, no committee. No approval chain, no backlog. You decide, it gets made, it goes live.
• Juniors under you so your output isn't capped by your own hands, plus creators and editors who execute briefs properly.
• Direct line to leadership. Your read on the account changes what the company does.
• Fully remote. We care about the work, not the hours you were visible.

This Role Is NOT For You If:

• You want a fixed salary and a predictable week. The upside is real because the accountability is real.
• You want to concept and hand off. You own the outcome, including when the pipeline breaks.
• You're precious about your ideas. The data kills most of them and you move on the same day.
• You've never carried a number. This seat is measured, not described.
• You see this as "just a job." We want someone obsessed with the craft who wants to run a department inside a fast-scaling company.

What an interview may include: Sending two things: (1) your portfolio with proof of spend, and (2) a Loom walking us through an account you scaled - where it was, where you took it, and the specific creative decisions that moved it. Include one concept that won and one that flopped, and why. Show us how you think, not just what you made.