Senior Creative Strategist

Senior Creative Strategist (Remote - Anywhere) About us: Ancient Remedies is a fast-growing natural health and wellness brand on a mission to make the healing wisdom of nature accessible to people everywhere. We believe generations-old health knowledge deserves to be preserved, researched, and made practical for modern life—so we combine time-tested herbal wisdom with modern research through our books, guides, and wellness resources to help people make more informed health choices. What started as a passion for natural healing has grown into a global brand serving hundreds of thousands of customers—and we're still building. We're a remote, international, results-driven team that values ownership, speed, clear communication, and execution over bureaucracy. At Ancient Remedies, you won't simply be filling a position. You'll have the opportunity to build, experiment, improve, and make a visible impact on a company that's continuing to grow. The Role: As a Senior Creative Strategist, you'll turn performance data and market research into scroll-stopping ad concepts—headlines, hooks, and scripts—that ship across Facebook, TikTok, and YouTube. You'll work closely with media buyers, designers, and copywriters to test and iterate fast, always chasing what performs over what just looks good. What You Will Own: Find useful insights in customer reviews, support feedback, past ads and competitor research. Separate what the evidence shows from what you still need to test. Build distinct angles and hooks for paid social, with a clear audience, promise, reason to believe and test hypothesis. Write direct-response scripts and briefs that an editor can use. Explain the opening visual, story, pacing and call to action. Help choose what to test and what to change. Read results with media buyers, including spend, audience, conversion, refunds and contribution margin. Turn both wins and losses into specific next steps. Know when to improve an execution, test a new angle or stop an idea. Give useful feedback, share what you learn and help raise the team’s standard. Strong work can look different from your own style. Use AI and research tools well. Check their output, protect source material and take responsibility for the final work. What Strong Candidates Bring: Hands-on experience creating direct-response video ads for paid acquisition, with examples of scripts or briefs you personally shaped. Evidence that you can repeat good work across more than one concept or campaign. You can explain your part in the result and the limits of the data. Strong written English for customer-facing copy. You can make a complex idea easy to understand without inventing facts or making unsupported health claims. Sound commercial judgment. You understand why a high click rate or a headline ROAS figure alone may not mean a profitable ad. Clear briefs, reliable follow-through and a useful response to feedback. You can work across a remote team and raise blockers early. Experience with health and wellness audiences, older consumers, Meta video ads or other paid video channels is useful. We care most about the work and how you think. What Success Looks Like: In your first month , you’ll learn our audience, products and review process, ship your first approved briefs and explain the thinking behind them. By the end of your first three months , you’ll own a clear cycle of research, concepts, production feedback and test learnings. We’ll review the quality of your decisions, how you work with the team and the commercial results of work that received a fair test. Your lead will set clear goals and review them with you throughout this period. Why Join Us: Competitive salary - Benchmarked to market rate with regular reviews as we grow. Performance bonuses - Your results are recognized and rewarded. We celebrate people who move the needle. Fully remote - Work from wherever you do your best thinking. No commute, no compromise. Flexible hours - Async-friendly and autonomy-driven. We care about output, not when you’re online. 22 days PTO - 22 days paid holiday plus 4 paid sick days — no questions asked. WFH equipment budget - One-time budget to get your home office set up with the IT equipment you need from day one. Learning budget - Annual allowance for courses, books, and anything that helps you grow. Real ownership - At 100 people, your work has direct impact. No bureaucracy, no waiting for permission. A team that cares - Genuinely warm, highly productive people who show up for each other as much as for the work. Room to grow - We’re scaling fast. The role you start in today can grow into something much bigger tomorrow. Monthly Performance-based Creative Bonuses. How to Apply: 1. Send your CV or profile and two examples of paid-ad work. For each, tell us what you personally did, what happened and what you’d improve. Use anonymized work or a clear written case if client confidentiality limits what you can share. Do not send confidential account access or data you don’t have permission to disclose. 2. Our process is: - a short application, - a recruiter prescreen, - a five-minute walkthrough showcasing your work - conversation, and one focused discussion about your work. We’re hiring mainly at Senior level. We may consider a strong Associate where the scope fits, using the same practical assessment and a clearly stated level and pay range. Please note: Although the job posting is listed in Germany, this is a fully remote position and we're open to candidates from anywhere. If you’re ready to grow fast, ship relentless creative, and see your words drive millions in revenue, we want to meet you. All applications will be treated strictly confidential. Only short-listed candidates will be contacted. Thank you for applying!