Senior Creative Strategist

Senior Creative Strategist – Experience Design (XD)

Who You Are
You are a dynamic strategist and a human-centered design leader who seamlessly bridges brand vision with tangible customer touchpoints. You recognize that brand and user experience are deeply interconnected: the impression a brand leaves is shaped by the ease and impact of its digital products, campaigns, and service experiences. You thrive in ambiguity, quickly translating complex business goals into clear human-centered design (HCD) approaches, and utilize behavioral insights to build alignment among senior stakeholders. As a hands-on leader, you excel as facilitator, architect, and player-coach. Whether leading executive innovation sprints in the morning, mapping omnichannel journeys in the afternoon, or refining a strategic pitch narrative by evening, you bring creative leadership to every challenge.

What You’ll Do

Roles & Responsibilities:

1. Holistic Experience & Brand Strategy: Integrate brand identity with customer experience (CX/UX), ensuring every brand promise translates into intuitive, consistent interactions across all digital, service, and marketing touchpoints.

2. Design Thinking & Workshop Leadership: Design and lead high-impact client workshops—including discovery sessions, vision sprints, journey mapping labs, and ideation workshops—to identify user challenges and align executive stakeholders.

3. Journey & Touchpoint Architecture: Develop and refine essential design artifacts, such as end-to-end customer journey maps, service blueprints, ecosystem diagrams, empathy maps, and low-fidelity concept flows.

4. Creative & Deliverable Oversight: Serve as the quality and strategic benchmark for multidisciplinary teams (brand designers, UI/UX designers, copywriters, technologists), ensuring deliverables align with strategic goals.

5. Customer & Market Insights: Direct qualitative research (customer interviews, contextual inquiry, sentiment analysis) and combine it with quantitative data to drive informed decisions and discover new opportunities.

6. Actionable Strategic Briefs: Create focused, inspiring briefs and experience principles that clarify user needs, brand tone, technical constraints, and business KPIs for creative and product teams.

7. Client Partnership & Advisory: Act as a strategic partner for enterprise clients, advocating for human-centered methodologies and guiding concepts through stakeholder approvals.

8. Sales & Business Development: Collaborate with sales and account teams to craft proposals, shape strategic approaches, and present ideas that win and grow business.

9. AI & Modern Workflow Integration: Employ AI tools to accelerate research, audit touchpoints, explore scenarios, and fuel conceptual brainstorming.

10. Practice Leadership & Mentorship: Elevate the Experience Design practice by enhancing workshop toolkits, developing strategic frameworks, and mentoring peers in design critique.

What You’ll Bring

Capabilities:

• Omnichannel Ecosystem Thinking: Expertise in how brand strategy, content, UI/UX, and touchpoints interact across web, mobile, and campaign platforms.

• Master Facilitator: Demonstrated leadership in guiding stakeholders through design thinking frameworks and towards actionable outcomes.

• Hands-On Craft: An active contributor who shapes frameworks, analyzes research, maps journeys, and co-creates with design teams.

• Insight-Led Storytelling: Strong ability to distill complex insights into compelling, strategic narratives for senior leadership.

• Player-Coach: Capability to lead, critique, and maintain high standards within fast-paced multidisciplinary teams.

• Global Collaboration: Comfortable working with distributed, cross-functional teams across strategy, design, engineering, and delivery.

Tools & Skills:

• Collaboration Platforms: Proficient in FigJam, Miro, or Mural for facilitating online and hybrid workshops.

• Design Tools: Skilled in Figma and presentation software (Slides, PowerPoint).

• Research Synthesis: Experienced in qualitative research, customer interview analysis, and persona development.

• AI Tools: Familiarity with generative AI for research, audience simulation, and brainstorming.

Role Breakdown & Success Metrics:

• Utilization Target: 70–85% on billable client engagements (strategy, workshops, touchpoint oversight)

• Internal & Growth: 15–30% on practice development, workshop templates, pitches, and mentoring

• Management Scope: Player-coach (direct oversight, critique, and workshop leadership)

• Success Metrics: Client CSAT, alignment speed, workshop NPS, repeat engagements

About Tenarai
At Tenarai, we are an AI acceleration partner for enterprises, modernizing digital products, customer touchpoints, and brand experiences. Our work spans strategy, design, engineering, and AI—helping clients move from experimentation to real business results.

About Our Experience Design (XD) Team
Tenarai’s XD Community unites brand strategy and experience design across every customer touchpoint. We apply human-centered thinking, rigorous research, and hands-on craft to make enterprise experiences functional, distinct, and impactful.