Senior Creative Strategist

Ethnik Living is a Los Angeles-based furniture and home décor brand offering distinctive, thoughtfully designed pieces for residential and commercial spaces across the United States.

We're looking for a Senior Creative Strategist to own and develop performance-driven creative strategies across our product categories and digital advertising channels.

You'll turn consumer insights, competitive research, and advertising performance data into compelling creative concepts, then guide their execution from initial idea to final asset.

Key Responsibilities

Creative Strategy & Category Ownership

• Own creative strategy across assigned product categories, from customer research and concept development to testing and performance analysis.
• Develop new concepts, messaging angles, target audiences, formats, and testing priorities.
• Develop campaign concepts for product launches, evergreen acquisition, seasonal promotions, and remarketing.

Creative Development & Production

• Write compelling hooks, UGC scripts, video concepts, storyboards, and creative briefs.
• Guide creative development across static ads, short-form video, product demonstrations, and lifestyle content.
• Review creative assets and provide clear, constructive feedback to improve execution.
• Collaborate with Growth, Graphic Design, Product, and Branding Teams.

Performance Analysis & Optimization

• Analyze campaign performance using metrics including hook rate, hold rate, CTR, CPA, ROAS, and conversion rate.
• Identify winning creative patterns, underperforming concepts, and opportunities for iteration.
• Build structured testing plans for creative angles, hooks, formats, and messaging.
• Use performance insights to inform future creative production and improve advertising effectiveness.
• Conduct competitor creative research and analyze customer reviews, feedback, and market trends.

What we're looking for

• 3+ years of hands-on creative strategy experience in DTC e-commerce or performance advertising.
• Proven experience developing creative strategies for US-facing consumer brands.
• Strong understanding of Meta advertising and performance creative best practices.
• Demonstrated ability to develop UGC concepts, scripts, creative briefs, and testing frameworks.
• Experience working with designers, video editors, and content creators.
• Strong analytical skills and the ability to translate advertising data into creative decisions.
• Excellent understanding of consumer psychology, brand positioning, and direct-response marketing.
• Excellent written and spoken English, with strong US-market copywriting skills.
• A proactive, organized approach and the ability to manage multiple creative projects independently.
• A portfolio or case studies demonstrating creative strategy ownership and measurable results.

Nice to Have

• Experience with furniture, interior design, home décor, lifestyle, or premium consumer brands.
• Experience with higher-ticket or considered-purchase products.
• Experience coordinating creator-led or influencer advertising campaigns.
• Familiarity with Shopify and e-commerce customer journeys.
• Experience working in a fast-growing international brand or agency environment.

Experience with the following tools or equivalent platforms is valuable:

• Meta Ads Manager and Meta Ads Library
• Motion, Northbeam, or similar creative analytics tools
• Google Analytics 4 (GA4)
• Foreplay
• Canva
• Shopify Analytics
• Adobe Creative Cloud
• Frame.io or equivalent creative review tools
• ChatGPT, Claude, or comparable AI tools
• TikTok Creative Center

and other creative research platforms

Location: Remote

Contract Type: Contract

Compensation: 3,000–5,000 USD per month