Noom is on a mission to help people live better, longer. We’re a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you’ll see the impact of your work on the world.
Our Marketing Team
Our Marketing team drives Noom’s growth by connecting people to programs that help them live healthier lives. Our performance creative function is at the heart of that — turning ideas into direct response ads that convert intent into action.
About the Role
As we continue to grow, we’re seeking a Senior Creative Strategist to own Noom’s bottom-of-funnel performance creative function. You’ll take over an established, active creative workstream focused on direct response advertising, lead a junior strategist, and serve as a key strategic partner to media buying, growth, and senior marketing leadership.
You Will
Own the strategy, direction, and quality of Noom’s bottom-of-funnel performance creative across paid social and digital channels
Lead creative development from brief to final production — managing designers, external agencies, and AI platform workflows
Manage and develop a junior Creative Strategist, setting them up for success on evergreen content execution
Partner with media buyers and growth teams to inform creative testing strategy and optimize for performance
Serve as a cross-functional creative partner to marketing leadership — comfortable presenting strategy and results
Introduce processes and frameworks that improve creative efficiency, iteration speed, and output quality
Stay current on direct response creative trends, emerging formats, and competitive creative strategies
About You
If you’re interested in shaping the future of health through high-impact performance creative, this role may be for you!
You Have
6–10 years of total experience; 3–5+ years specifically in creative strategy or performance creative
Background as a media buyer, art director, or copywriter who transitioned into creative strategy is strongly valued
Proven track record developing direct response ads, UGC, and performance creative across Meta, TikTok, YouTube, and other digital channels
Experience managing designers and/or external creative agencies
Strong brief-writing skills and the ability to translate business objectives into creative direction
Comfortable presenting creative strategy to senior leadership
Background at a DTC, digital-first, or high-growth startup brand strongly preferred
Light management experience or strong readiness to manage for the first time
High tolerance for ambiguity, change, and a fast-moving creative environment
What Makes This Job Amazing
Step into an established performance creative function with real scope and visibility from day one
Take on your first management responsibility in a supportive environment — one direct report with room to grow the team
Work on a mission that matters — helping people build healthier habits and live longer lives
Direct partnership with and mentorship from a seasoned Creative Director
What You’ll Earn and Enjoy
Pay that reflects your impact.
Compensation benchmarked to the market and shaped by your impact and value.
Investment in your future.
A 401(k) with company match to help you build long-term financial security.
Time to truly recharge.
Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
Care that covers it all.
Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
Support for growing families.
Paid parental leave to give you the time and flexibility to focus on what matters most.
And more to help you thrive.
Stock awards, a performance-based bonus, and exclusive access to Noom’s products, so you can grow with us, win with us, and enjoy what we build.
The base salary range for this position is $105,000 – $137,000. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location.
This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on-site).
More About Noom
Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.
We’re more than a health tech company—we’re a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. With a strong remote culture, as well as offices in NYC and Princeton, we’ve been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartz—including honors for technology and diversity.
Join us in shaping the future of health.
Whether you're remote or in-office, you’ll be part of a passionate, mission-driven team working to make the world a healthier place—one habit at a time.
To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Please ignore any messaging or communication from other domains (e.g. @noom.team). Noom will never ask you for personal payment, require you to purchase equipment, conduct an interview process or messaging exchange via Microsoft Teams, or extend a job offer without the completion of a multi-step interview process featuring a combination of phone, Zoom, and in-person interviews, as well as references. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to apply directly through our website.