Senior Digital Marketing Executive (Financial Education)

Job Description About The Company Headquartered in Singapore, we have empowered the financial lives of over 34,000 students across 160 countries. We impact the lives of over a million people a year through our online videos, courses, and live webinars. With a strong digital presence and a growing global audience, they specialize in delivering high-quality investment education, fintech-driven learning experiences, and coaching programs that transform financial literacy. As they expand their presence in Malaysia, they seek a strategic marketing leader to drive customer engagement and revenue growth through innovative digital campaigns. Our client is a prominent player in the online schools for investors and traders industry, with a global footprint and a strong online presence. Job Summary The Senior Digital Marketing Executive will play a pivotal role in shaping and executing high-impact marketing strategies within the education, financial technology, and coaching sectors. This role requires a results-driven professional who can lead a team, develop compelling marketing campaigns, and optimize performance-driven strategies to attract and retain customers. The ideal candidate will have expertise in digital marketing, content strategy, and customer acquisition within the fintech, education, or coaching industries. Develop, brainstorm, and execute creative marketing ideas including paid digital marketing strategies in the education and fintech sectors Set up and optimise ad campaigns on Facebook, Instagram, Google, YouTube, and other online channels Customize marketing messages to resonate with the target audience, enhancing brand visibility and credibility in Malaysia. Craft compelling content for organic and paid ads including, landing pages, email campaigns, and social media to educate and convert prospects Manage and analyse campaigns performance, budgets and perform A/B testing to maximize return on marketing dollars Conduct market research, plan surveys and analyze customers insights such as Zoom chats to understand the psychology of our customers Constantly look out for and explore new marketing trends and platforms Requirements Diploma or Degree holder Minimum 3 years of hands-on performance marketing experience Must Have: Meta Ads, Google Ads, ClickFunnels, HubSpot CMS, Email Marketing Self-motivated and proactive problem solver with excellent leadership skills Strong analytical mindset with a passion for data-driven marketing, testing, and optimization A creative eye for design and what makes ads pop and content interesting Good to have: Experience and/or interest in marketing for financial and/or education industries Benefits Hybrid work setting (3 days WFO & 2 days WFH) Travel Allowance Parking Allowance Mobile Allowance Career Growth and building a team