Senior Digital Marketing Manager

Job Description

Our Client is a B2B marketing platform that pioneered the buyer experience no-code ABM category, the engine marketers use to build personalized landing experiences, content boards, and account based campaigns, tightly integrated with the 6sense and Demandbase ecosystem. They are a lean, fast moving team where marketers ship, automate, and see the impact of their work directly on pipeline.

About the role

Our Client is hiring a hands-on Senior Digital Marketing Manager to own our digital demand engine end to end: the website, paid media, SEO/AEO, and the demand generation programs that feed pipeline.

This is a full-stack, individual contributor role for a builder, someone who turns strategy into shipped campaigns quickly, runs a tight budget, and uses AI as a daily force multiplier. You will partner closely with the marketing leader (who owns overall strategy, demand gen direction, and RevOps) and a small bench of specialist contractors. If you like owning the whole funnel rather than a single channel, this is that job.

Responsibilities

Website & web experience

• Own the corporate site in Webflow pages, blog, collections, templates, staging vs production publishing, redirects, on page SEO fields and schema.

• Drive the website refresh: platform/product pages, FAQ, resource center, and embedded our Client's boards, partnering with a contract web developer (wireframes/build) and designer (product imagery).

• Lift on site conversion and "stickiness" form capture, landing experiences, and personalized boards used as ad landing pages.

Paid media

• Plan and manage paid programs across LinkedIn, Google Ads, and 6sense display (currently ~$12–15K/month, TOFU through BOFU), with disciplined hygiene: audience network off, no audience expansion, 5+ creatives per campaign, fresh campaigns over edits, and conversion optimization tuned to real lead/opportunity signals.

• Build and maintain dynamic, engagement based ICP audiences and workflows in 6sense; sync to LinkedIn, Google, and Outreach; favor account criteria and look alikes over static lists.

• Manage budget allocation, UTMs, exclusions, and quarterly creative and landing page refreshes.

SEO, AEO & AI visibility

• Own organic and AI/LLM visibility: the keyword prompt engine, on page schema, llm.txt / sitemap/robots, defending core category terms while expanding into the product's new direction.

• Grow unbranded LLM mentions and manage the AEO stack (e.g., Noble reverse mentions, PromptWatch, SE Ranking, Google Search Console).

• Produce SEO/AEO rich, genuinely human quality content (blogs, pillar pages) AI-assisted but differentiated enough that another AI couldn't have written it.

Demand generation

• Run TOFU through BOFU programs, nurture (Marketo), email, and ABM personalization; build and refresh personalized boards for top accounts on our Client's platform.

• Support the outbound / ADR motion (Outreach) with audiences, sequences, and triggers, and help automate lead routing and opportunity creation.

Marketing ops & reporting

• Own marketing and pipeline reporting: pull and synthesize data across Salesforce, 6sense, LinkedIn, Google, GA4, Search Console, and our Client's report funnel stages, conversion, win rate, and marketing influence.

• Improve source stamping and attribution (moving toward automated last-touch plus influence) and marketing automation (make.com, Lane Four / Salesforce Marketo integration).

• Bring light RevOps instinct to a stack where Marketo and Salesforce don't yet sync one to one and help fix that.

How they work

• Use AI (Claude projects and skills, MCP, and similar) as a daily multiplier across content, reporting, ad copy, and web. This team runs lean and automates aggressively; resourcefulness beats headcount here.

What success looks like (first 6 months)

The website refresh is live and converting; paid runs on a simplified, dynamic set of workflows with quarterly refreshes; core SEO/AEO is defended and expanding into new terms; reporting is largely automated rather than manual; the previously manual lead routing and ops tasks are automated; and pipeline is trending back up.

Requirements

• 6 to 10 years in B2B digital marketing (SaaS/martech preferred), hands-on across web, paid, SEO, and demand gen, a true generalist operator, not a manager of managers.

• Webflow (or comparable CMS) proficiency, including blog, SEO fields, and schema.

• Paid media execution across LinkedIn and Google; ABM platform experience (6sense / Demandbase) a strong plus.

• SEO fluency plus real curiosity and early fluency in AEO / GEO / LLM visibility.

• Marketo (or comparable MAP) and Salesforce familiarity; comfort with marketing automation (make.com / Zapier) and self-serve reporting.

• AI native: you already use LLMs daily to move faster, and you're comfortable prototyping and "vibe coding" your way to a working solution.

• A scrappy ownership mentality you "give your Legos away," document as you go, and thrive with high autonomy and a modest budget.

Nice to Have

• ABM strategy depth; RevOps / multi touch attribution experience; a content and design eye; and experience at a scaling, resource constrained startup.

• Experience with: Webflow · LinkedIn Ads · Google Ads · 6sense · Marketo · Salesforce · Outreach · GA4 & Search Console · Noble · PromptWatch · SE Ranking · Qualified · Claude and AI tooling.

* This position is hybrid