Senior digital marketing specialist

Job Title: Senior Digital Marketing Specialist

Location: Hybrid — Medellín, Colombia

Working Hours: Full-time

About the Role

We are looking for a Senior Digital Marketing Specialist who treats growth like a system, not a guessing game. This is a hands-on leadership role for someone who can own the full performance engine: strategy, paid acquisition, automation in GoHighLevel, and the dashboards that prove it worked.

At Arvenda, marketing is a revenue function, not a cost center. You’ll join a high-performing, globally-minded team where your decisions are tied directly to pipeline and revenue targets. If you get energy from turning ad spend into pipeline and pipeline into predictable growth, this is your seat.

Compensation: Up to $2,000 USD/month base + performance commissions tied to demand-gen and KPI results.

Key Responsibilities

Performance & Growth Strategy

• Design and execute the end-to-end digital growth roadmap, tied to revenue and demand-gen targets
• Own the full performance engine from strategy through execution and reporting

B2B Lead Generation - MUST

• Build and scale the lead engine: capture, nurture, and hand off qualified pipeline to Sales
• Develop and optimize campaigns that generate high-quality pipeline from U.S. B2B prospects

Paid Media

• Plan, launch, and optimize paid campaigns across Google, Meta, and LinkedIn
• Own budget allocation and ROAS targets across paid channels

SEO / SEM

• Drive organic and paid search strategy to grow qualified inbound traffic
• Own keyword strategy, content alignment, and search performance reporting

Marketing Automation (GoHighLevel)

• Build and manage pipelines, nurture flows, scoring, and lifecycle campaigns in GoHighLevel
• Create automated workflows that reduce manual effort and increase conversion

Analytics & Reporting

• Define KPIs, build dashboards, and translate data into decisions leadership can act on
• Own the numbers end to end, from channel performance to pipeline contribution

Requirements

• Hands-on experience managing campaigns, pipelines, and automations in GoHighLevel (GHL)
• B2B marketing experience with U.S. companies
• Proven track record leading digital growth with measurable results: pipeline, CAC, ROAS, and conversion metrics you can speak to
• Hands-on command of paid ads (Google, Meta, LinkedIn) and SEO/SEM
• Proven experience using AI tools in marketing workflows
• Hands-on experience with cold email campaigns: outreach, deliverability, and conversion
• Intermediate English (B2), written and spoken
• Based in Medellín and available for a hybrid work model

Nice to Have

• Active U.S. visa
• Familiarity with HubSpot, Marketo, or similar automation suites
• Experience managing or mentoring a small marketing team
• Strong analytical mindset, comfortable owning the numbers across every channel

Compensation & Benefits

• Base salary: Up to $2,000/month (based on experience)
• Performance commissions tied to demand-gen and KPI results
• Work model: hybrid in Medellin
• High-impact role with direct visibility to leadership and real growth potential