Senior Digital Marketing Specialist (Jordan) - ING480

At INGOT, we believe in building high-performing teams where everyone is in the right seat – not just filling a role, but thriving in it. Our approach emphasizes in getting the right people in the right positions to drive business growth and success. Here’s what that means for YOU: You’ll excel at what you do because you’re in a role that aligns with your skills and passions You’ll be aligned with our core values - High Ethics, Commitment and Innovation – we’re looking for team members who get it, want it, and have the capacity to do it We want you to thrive in an environment where your contributions matter, and you can make an impact on our mission. If you’re a high-energy, results-driven professional who’s ready to take on a role that matches your expertise and values, we’d love to connect! Check out the details below and see if this is the right fit for you. Purpose of Role / Summary: The Senior Digital Marketing Specialist is responsible for the hands-on development, execution, management, and optimization of the company’s paid digital advertising strategy to generate qualified leads for its brokerage and trading services. The role owns and manages Pay-Per-Click (PPC) activities across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other approved advertising channels. It is also responsible for advertising budgets, campaign setup, tracking, reporting, A/B testing, attribution, and conversion-rate optimization. The position is accountable for improving campaign efficiency and customer-acquisition outcomes using key performance indicators including Cost per Click (CPC), Cost per Lead (CPL), Cost per Qualified Lead, Cost per Acquisition (CPA), Customer Acquisition Cost (CAC), Return on Investment (ROI), Return on Ad Spend (ROAS), lead quality, account-opening conversion rates, and funded-client conversion rates. Main Activities and Responsibilities: Develop and execute PPC and performance marketing strategies aligned with brand awareness, qualified-lead generation, account openings, customer acquisition, retention, and business-growth objectives Plan, launch, manage, and optimize campaigns across Google Search, Google Display Network, Performance Max, Demand Gen, YouTube Ads, Meta Ads, LinkedIn Ads, remarketing, and other approved digital advertising platforms Conduct keyword, search-term, audience, competitor, placement, and market analysis to identify acquisition opportunities and improve campaign performance Manage complete campaign setups, including objectives, structures, ad groups, keywords, negative keywords, audiences, bids, budgets, locations, devices, placements, schedules, creative assets, lead forms, landing pages, conversion settings, tracking, UTMs, and required pre-launch approvals Generate qualified leads through Meta Instant Forms, LinkedIn Lead Gen Forms, campaign landing pages, callback forms, account-opening journeys, and other approved lead-generation channels Track and analyze the full acquisition funnel from impression and click through lead submission, qualification, account application, verification, first deposit, and funded-client status, where systems and data permit Work other relevant departments to evaluate lead validity, contactability, qualification, conversion, and reasons for non-conversion, and analyze results by platform, campaign, market, audience, keyword, creative asset, product, device, landing page, and funnel stage Develop and optimize remarketing strategies for website visitors, incomplete registrations, submitted leads, inactive prospects, and other approved audience segments Monitor and optimize CPC, CPM, CTR, CPL, cost per qualified lead, CPA, CAC, conversion rates, lead quality, ROI, and ROAS by adjusting budgets, bids, keywords, audiences, locations, devices, placements, frequency, creative assets, forms, and landing pages Reduce irrelevant traffic, invalid clicks, poor-quality placements, audience overlap, creative fatigue, and inefficient advertising spend; prepare corrective action plans for underperforming campaigns and scale successful campaigns while protecting lead quality and conversion performance Manage advertising budgets, pacing, forecasts, and spending allocations to maximize results and prevent overspending, underspending, or inefficient investment Conduct structured A/B testing across advertising copy, headlines, calls to action, creative assets, audiences, keywords, bidding strategies, placements, lead forms, landing pages, and registration journeys; document hypotheses, budgets, timelines, results, insights, and recommended actions Use Google Analytics 4 and Google Tag Manager to analyze traffic, user behavior, engagement, events, conversions, landing-page performance, and funnel drop-off, and to implement, test, and manage conversion events, tags, pixels, and other measurement requirements Maintain accurate tracking for lead submissions, account-opening actions, registration stages, verification steps, phone, email and messaging clicks, and deposit-related actions, including UTMs, naming conventions, conversion definitions, attribution documentation, CRM integrations, and offline conversion data Monitor Google Ads conversion tracking, Meta Pixel, Meta Conversions API, LinkedIn Insight Tag, CRM integrations, and other tracking systems, and investigate discrepancies between advertising platforms, GA4, CRM, Sales, account-opening systems, and internal reports Use Google Search Console to monitor organic clicks, impressions, CTR, search queries, landing pages, average positions, indexing, Core Web Vitals, and technical search issues, and combine these insights with Google Ads data to improve keyword targeting, advertising messages, landing pages, and overall search visibility Prepare accurate weekly, monthly, quarterly, and campaign-specific reports and dashboards covering spend, impressions, reach, frequency, clicks, CTR, CPC, CPM, landing-page views, leads, CPL, qualified leads, cost per qualified lead, CPA, account openings, first deposits, funded clients, ROI, and ROAS, where measurable Explain performance changes, identify trends, risks, and opportunities, and provide clear data-driven recommendations, forecasts, responsible owners, and next steps Ensure campaigns comply with brand guidelines, platform policies, data-protection requirements, internal approval procedures, financial advertising regulations, and approved risk disclosures, including required disclaimers, legal-entity information, and jurisdiction-specific requirements Stay updated on advertising-platform changes, search-engine developments, market trends, emerging technologies, industry best practices, platform policies, and regulatory requirements Perform any other duties relevant to the role and its objectives. Required Skills & Experience: Bachelor’s degree in Marketing, Digital Marketing or any related discipline A postgraduate qualification in Marketing, Business, Data, or Digital Strategy is an advantage 5+ years of hands-on experience in performance marketing, PPC, paid advertising Professional proficiency in written and spoken Arabic and English Proven hands-on experience planning, setting up, managing, and optimizing Google Ads, Google Display Network, Meta Ads, LinkedIn Ads, and YouTube Ads campaigns Proven experience managing significant advertising budgets and optimizing CPC, CPL, cost per qualified lead, CPA, CAC, ROI, and ROAS Experience measuring and optimizing the full acquisition funnel from lead generation through qualification, account opening, and customer acquisition Experience conducting structured A/B testing and conversion-rate optimization Experience preparing performance dashboards, forecasts, and reports for management Experience working with CRM systems, Sales teams, Data teams, Web Development teams, and other relevant stakeholders Experience in brokerage, trading, fintech, banking, insurance, financial services, or another regulated sector is strongly preferred Advanced knowledge of PPC and performance marketing principles Advanced hands-on knowledge of Google Search Ads, Google Display Network, Performance Max, Demand Gen, YouTube Ads, remarketing, and conversion-focused campaign structures Advanced practical knowledge of Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, TikTok Ads, and other relevant digital advertising platforms Strong knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, and Google Ads conversion tracking Strong knowledge of Meta Pixel, Meta Conversions API, LinkedIn Insight Tag, CRM integrations, and offline conversion tracking Strong understanding of CPC, CPM, CTR, CPL, cost per qualified lead, CPA, CAC, ROI, ROAS, conversion rates, attribution, assisted conversions, view-through conversions, and lead quality Strong understanding of keyword research, match types, search-term analysis, negative keywords, Quality Score, audience targeting, placement management, frequency control, and creative-fatigue management Experience with CRM systems, lead-status mapping, offline conversion data, campaign dashboards, and campaign-to-sales data integration Advanced Microsoft Excel or Google Sheets skills Experience using Looker Studio, Power BI, Tableau, or similar reporting and data-visualization tools Good understanding of landing pages, conversion-rate optimization, customer journeys, tracking scripts, basic HTML, APIs, and website integrations Strong analytical, forecasting, problem-solving, and data-interpretation skills Strong attention to detail and the ability to manage multiple campaigns, markets, budgets, and deadlines Certifications as an advantage: Google Ads Search, Display, Video, and Measurement certifications Google Analytics certification Meta Certified Media Buying Professional or equivalent certification LinkedIn Marketing Labs certifications Data analytics, reporting, CRO, or technical SEO certifications Further Info: Working hours are 08:30 – 17:00 Sunday to Thursday The role is in Amman, Jordan Friendly and fun working environment 18+ Paid Annual leaves per annum Hybrid working Flexitime A competitive compensation package which includes great benefits