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Senior Director, Commercial Sales

Salary
$170K–$220K
Hiring from
United States
Work type
Hybrid
Posted

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Who we are

At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

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We are seeking a strategic and results-driven Senior Director, Commercial Sales to lead our Commercial Regional Director team and drive profitable revenue growth across the commercial channel.

This senior leadership role is responsible for translating commercial strategy into consistent field execution, strengthening sales effectiveness, developing high-performing leaders, and ensuring resources are focused where they create the greatest customer and business value. The ideal candidate is a collaborative, data-driven sales leader who can inspire teams, drive accountability, and deliver sustainable growth.

What You'll Do

  • Lead, coach, and develop a high-performing Regional Director team, building strong leadership capabilities and succession pipelines across the commercial organization.
  • Drive regional sales performance through monthly and quarterly business reviews, identifying gaps, addressing root causes, and ensuring clear action plans are executed.
  • Strengthen field sales capabilities by attracting, developing, and retaining top talent while improving coaching, performance management, and sales execution.
  • Drive consistent sales effectiveness through disciplined funnel management, KPI tracking, forecasting, and deployment of proven sales processes.
  • Partner with Audiology, Marketing, Inside Sales, and other teams to execute a coordinated go-to-market strategy and deliver a consistent customer experience.
  • Translate market, competitive, and financial insights into growth strategies that improve revenue, profitability, and overall commercial performance.
  • Lead continuous improvement across the sales organization, simplifying processes, optimizing field resources, and embedding Sonova’s Attributes to Win: Empowerment, Entrepreneurship, Transparency, Accountability, and Collaboration.
  • Complies with all Company, local, state and federal rules, regulations and laws

Qualifications

  • Bachelor’s degree or equivalent experience in Sales, Business, Organizational Development, or a related field.
  • 10+ years of progressive sales and leadership experience, including demonstrated success leading sales leaders and high-performing field teams.
  • Proven expertise in sales strategy, field resource planning, coaching, talent development, and performance management.
  • Strong commercial and financial acumen, including experience with budgeting, forecasting, incentive plans, KPIs, and data-driven decision-making.
  • Demonstrated ability to translate strategy into execution, drive organizational change, and consistently deliver revenue and business results.
  • Exceptional communication, collaboration, and influencing skills with the ability to build strong internal and external relationships.
  • Proficiency with Microsoft Office and Salesforce; advanced English communication skills required.

A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova

What we offer:

  • Medical, dental and vision coverage*
  • Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
  • TeleHealth options
  • 401k plan with company match*
  • Company paid life/ad&d insurance
  • Additional supplemental life/ad&d coverage available
  • Company paid Short/Long-Term Disability coverage (STD/LTD)
  • STD LTD Buy-ups available
  • Accident/Hospital Indemnity coverage
  • Legal/ID Theft Assistance
  • PTO (or sick and vacation time), floating Diversity Day, & paid holidays*
  • Paid parental bonding leave
  • Employee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more)
  • Robust Internal Career Growth opportunities
  • Tuition reimbursement
  • Hearing aid discount for employees and family
  • Internal social recognition platform

*Plan rules/offerings dependent upon group Company/location.

This role's pay range is between: $170,000-$220,000 annually. This role is also bonus eligible.


At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management. We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.

Sonova is an equal opportunity employer

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

Recruitment Fraud Warning

We have become aware of fraudulent recruitment activities in which individuals falsely claim to represent Sonova or recruitment agencies acting on our behalf. These individuals may contact potential candidates by email, messaging services or other channels and may offer employment opportunities or recruitment-related services, such as CV preparation or review, in exchange for payment.

Sonova will never ask candidates to pay fees or make payments as part of our recruitment process. We also do not require candidates to purchase recruitment, CV preparation, training or similar services as a condition of applying for or obtaining employment with us.

Please exercise caution if you receive an unsolicited communication claiming to relate to a vacancy at Sonova, particularly if it requests payment, financial information or other sensitive personal information.

If you are uncertain whether a recruitment communication is genuine, please verify the vacancy through our official careers page or contact us through the contact details published on our website.

Sonova accepts no responsibility for fraudulent communications or transactions made by individuals or organisations falsely claiming to represent us.

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