Senior Director, Integrated Marketing & GTM

POSITION TITLE: Senior Director, Integrated Marketing & GTM

LOCATION: Cambridge, MA (Hybrid) OR U.S. (Remote)

This position reports to our global HQ in Cambridge, MA. Travel is expected domestically and internationally when needed.

Who We Are: 
TriNetX connects healthcare organizations and researchers across the globe so they can see what’s happening in real patient populations—not guesses, not simulations.
Our aim is simple and ambitious: Provide a clear path to trustworthy answers, whether your goal is to create promising new therapies, publish groundbreaking research, or improve health outcomes.
We keep identifiable data where it belongs—inside more than 11,000+ clinical sites across 20+ countries—preserving security, provenance, and granularity. Our trusted partnerships with providers ensure high-fidelity data, and a properly governed linkage back to individual patients.
At TriNetX, we enable life sciences, healthcare, and academic institutions to strengthen human health—with data you can trace, evidence you can defend, and answers you can trust.

Who We Are Looking For: 

The Senior Director, Integrated Marketing & GTM (Go-to-Market) role requires an experienced and innovative B2B marketing leader. Reporting to the Chief Marketing Officer (CMO) and working closely with our executive leadership team, this role oversees integrated marketing planning and the execution of best-in-class, full-funnel marketing programs across TriNetX’s priority verticals, solutions, audiences, and markets. The role translates business and go-to-market priorities into coordinated programs that generate demand and drive growth.

What You Will Be Doing:

• Lead integrated marketing planning and execution across TriNetX's priority verticals, solutions, audiences, and markets, aligning strategies, investments, and success measures with company growth objectives.
• Partner with commercial, market, and Product/Solution leaders to translate go-to-market priorities into coordinated marketing plans and investment recommendations.
• Develop and execute integrated, full-funnel marketing programs that generate demand and drive growth.
• Collaborate with Marketing functional leaders to coordinate integrated marketing and GTM plans, ensuring alignment, clear ownership, and effective execution.
• Use data and market insights to guide planning, prioritization, program optimization, performance measurement, and investment decisions.
• Improve marketing efficiency by leveraging technology, automation, and AI to streamline planning, workflows, and execution.
• Manage assigned budgets, agencies, and external partners.
• Lead and develop team members.

What You Bring to TriNetX:

• 10+ years of progressive B2B strategic, growth, or integrated marketing experience, including significant experience in health technology, health research, life sciences, or a related healthcare sector.
• Bachelor's degree in marketing, communications, or a related field.
• Deep understanding of integrated marketing strategies and tactics, with demonstrated experience translating business and go-to-market priorities into full-funnel marketing plans and programs.
• A data-driven approach, with demonstrated ability to use performance data, market insights, and KPIs to guide planning, prioritization, optimization, measurement, and investment decisions.
• Strong executive presence and collaborative leadership, including the ability to influence stakeholders, align cross-functional teams, and drive organizational alignment.
• Experience leveraging technology, automation, and AI to improve marketing efficiency, effectiveness, and execution.
• Experience managing and developing teams and overseeing marketing budgets, agencies, and external partners.
• Growth mindset with strong problem-solving abilities and a willingness to be flexible and adaptable.

Benefits for US employees:

• Base pay: realistic salary range
• Variable pay: commission or corporate bonus (role dependent)
• Equity
• Health, Dental, and Vision insurance
• Dependent Care Flexible Spending Account
• Health Savings Account with employer contributions
• Unlimited vacation and paid sick days
• Life insurance
• Short-term and long-term disability
• 12 weeks paid parental leave
• Pet insurance
• 401k plan

Learn more about TriNetX:

To learn more about us, please check out our website, blog, and Careers page - and be sure to follow us on LinkedIn.

Interested in joining our community?

TriNetX is an Equal Opportunity Employer. All persons are considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability or handicap, sex or gender, marital status, sexual orientation, genetic information, gender identity, veteran status, or any other characteristic or status protected by applicable federal, state or local laws.

This Organization Participates in E-Verify

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

E-Verify Works for Everyone

For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

888-897-7781 https://www.e-verify.gov/