Senior Director of Digital Marketing

Company Description Spark Tech Agency is a digital-first marketing firm that helps businesses grow through data-driven strategies and innovative technology solutions. The agency partners with clients across industries to build performance-focused campaigns that drive measurable results. Teams collaborate remotely, using modern tools and processes to deliver agile, scalable digital marketing services. Spark Tech Agency values creative problem-solving, accountability, and continuous learning, offering team members opportunities to lead impactful initiatives and shape best practices.
Role Description The Senior Director of Digital Marketing is a full-time remote role responsible for leading the agency’s digital marketing vision, strategy, and execution across client portfolios. This role oversees the development and optimization of multi-channel campaigns, including paid media, organic digital, email, and e-commerce initiatives, ensuring alignment with client goals and performance targets. Day-to-day responsibilities include shaping digital strategy, guiding account teams, reviewing campaign performance, and using web analytics to inform decisions and refine tactics. The Senior Director will collaborate with sales and client services on lead generation initiatives, contribute to proposal development and pitch meetings, and establish best practices, frameworks, and KPIs for digital marketing operations. This position also involves mentoring team members, managing budgets, and staying current with emerging digital trends and technologies to keep client solutions competitive and effective.
Qualifications

• Strategic digital leadership: candidates should possess strong skills in Digital Strategy and Marketing to design and oversee integrated, results-oriented digital programs.
• Performance and growth focus: candidates should possess experience in E-Commerce and Lead Generation to drive revenue, customer acquisition, and conversion optimization.
• Data and measurement expertise: candidates should possess proficiency in Web Analytics to interpret performance data, build dashboards, and guide data-informed decision-making.
• Additional beneficial skills: experience managing digital teams or agencies, advanced knowledge of paid media platforms (e.g., search, social, display), and familiarity with marketing automation and CRM tools.
• Relevant background: bachelor’s degree in Marketing, Business, Communications, or a related field; substantial experience in senior digital marketing leadership roles; strong communication and stakeholder management skills.
• Work style: ability to lead distributed teams in a remote environment, set clear goals and processes, and collaborate effectively across disciplines and time zones.