Senior Director of Marketing

Senior Director of Marketing

COS BAR | Multi-Brand Luxury Beauty Retailer

Position Overview

COS BAR is seeking a strategic, creative, and commercially minded Senior Director of Marketing to lead the company's overall marketing vision, strategy, and execution across all channels. This individual will be responsible for developing and executing an integrated omnichannel marketing strategy that elevates the COS BAR brand, drives customer engagement and business growth, and strengthens relationships with our portfolio of luxury beauty brands.

The Senior Director of Marketing will own the annual marketing strategy and master marketing calendar, serving as the central point of coordination across Digital, PR, Creative, Merchandising, Retail Operations, and brand partners. This individual will ensure that all marketing initiatives are strategically aligned, thoughtfully integrated, and executed cohesively across digital, email, social media, content, events, in-store activations, and brand partnerships.

While partnering closely with functional leaders who oversee their respective disciplines, this role will ensure that all channels work together to deliver a consistent brand message, compelling customer experiences, and measurable business results.

The ideal candidate brings a strong understanding of luxury beauty and multi-brand retail, with the creative vision, commercial acumen, and organizational capabilities to translate strategy into impactful marketing initiatives.

Key Responsibilities

1. Marketing Strategy & Calendar Management

• Develop and own the annual marketing strategy and master marketing calendar, aligned with business priorities, seasonal opportunities, merchandising initiatives, and sales objectives. • Serve as the central owner of the marketing calendar, coordinating all campaigns, launches, promotions, events, and brand initiatives across channels. • Lead the planning, coordination, and execution of integrated marketing initiatives, ensuring consistent messaging and a cohesive customer experience.

• Partner with Merchandising to identify key seasonal moments, product launches, gifting opportunities, promotional periods, and emerging trends.

• Collaborate with Digital, PR, Creative, Retail Operations, and brand partners to align priorities, timelines, deliverables, and execution.

• Ensure all channel-specific calendars and initiatives ladder back to the broader marketing strategy.

• Establish clear campaign objectives, timelines, budgets, and performance expectations. 2. Brand Partnerships & Vendor Marketing

• Serve as a strategic marketing partner to COS BAR's portfolio of luxury beauty brands.

• Develop collaborative marketing programs that align brand priorities with COS BAR's overall business objectives and marketing calendar.

• Identify opportunities for co-op marketing, vendor-funded campaigns, exclusive launches, events, and integrated brand storytelling.

• Build relationships with brand marketing teams to secure resources, creative assets, funding, and strategic support.

• Ensure brand partnerships enhance COS BAR's positioning and deliver value to both the customer and the business.

3. Social Media & Content Strategy

• Own the overarching social media and content marketing direction, ensuring alignment with the master marketing calendar and overall brand positioning.

• Partner with the Digital lead and Creative team, who oversee channel execution and content production, on creative direction, copywriting, photography, video, and campaign assets.

• Establish a compelling content strategy that positions COS BAR as a destination for luxury beauty, discovery, expertise, and innovation.

• Develop content priorities around product education, expert recommendations, brand storytelling, new launches, trends, and editorial features.

• Identify opportunities for influencer partnerships, creator collaborations, and organic brand awareness.

• Ensure consistent, elevated brand storytelling across all social and content platforms. 4. Events, Activations & Experiential Marketing

• Partner with the PR team, which oversees PR strategy and media relations, to develop and execute the events and experiential marketing strategy across the COS BAR store fleet.

• Own the integration of events, brand activations, and in-store experiences within the master marketing calendar.

• Develop a robust calendar of brand events, exclusive experiences, product launches, and clienteling initiatives that drive store traffic, engagement, and sales.

• Partner with luxury beauty brands to develop differentiated activations and customer experiences.

• Establish event concepts, creative direction, budgets, and execution objectives in collaboration with PR and Retail Operations.

5. Digital, Email & CRM Marketing

• Partner with the Head of Digital, who owns digital channel strategy and performance, to ensure digital marketing and email initiatives are fully integrated into the broader marketing calendar.

• Collaborate on campaign planning, creative direction, messaging, and execution across digital and email channels.

• Ensure email campaigns support key marketing priorities, including product launches, seasonal storytelling, gifting, promotions, and exclusive offers.

• Partner on VIP, loyalty, segmentation, and customer retention initiatives that strengthen relationships with COS BAR's most valuable customers.

• Collaborate with E-commerce to ensure marketing initiatives translate effectively across the website and online customer experience.

• Identify opportunities for digital partnerships and emerging platforms to expand brand awareness and customer acquisition.

6. Performance, Budget & Team Leadership

• Own the overall marketing budget and allocation of resources across channels and initiatives.

• Establish KPIs and reporting processes to measure campaign effectiveness and return on investment. • Partner with functional leads to evaluate performance across digital, email, social, and events, using customer insights and sales trends to inform future strategy.

• Lead, develop, and inspire the marketing team, establishing clear priorities, accountability, and performance expectations.

• Oversee external agencies, creative partners, freelancers, and marketing vendors as needed.

• Partner with executive leadership and cross-functional teams to ensure marketing priorities support broader company objectives.

Qualifications & Experience

• 10+ years of progressive marketing experience, ideally within luxury beauty, prestige beauty, luxury retail, or a multi-brand retail environment.

• Demonstrated experience developing and executing integrated, omnichannel marketing strategies and comprehensive marketing calendars.

• Strong understanding of digital marketing, e-commerce, email/CRM, social media, content development, and experiential marketing.

• Experience developing brand partnerships and managing vendor-funded marketing initiatives.

• Strong creative sensibility and understanding of luxury brand positioning and storytelling.

• Proven ability to manage budgets, analyze performance, and drive measurable business results.

• Exceptional project management, organizational, communication, and leadership skills.

• Ability to manage multiple priorities and lead cross-functional initiatives in a fast-paced retail environment.

• A passion for beauty, fragrance, skincare, makeup, and the evolving luxury consumer.