Senior Director - Product Management

Description Essential Functions Performed by the Position Owns the commercial health of the below areas by monitoring financial performance, market trends, key metrics, and by driving actions to deliver profitable, growth: Product Micro Optic, OVD’s & NXT Security Features Government Solutions (Revenue & ID) Brand & Licensing Specification & GTM Leadership Leads market discovery, competitive analysis, and customer validation to define current and future product and service requirements. Shapes and executes the strategic product roadmap through ongoing engagement with customers, sales, engineering, and other internal stakeholders. Defines and prioritizes customer segments, buyer/user personas, pricing models, and go‑to‑market strategies to accelerate revenue growth. Drives full product lifecycle management—from concept and MVP/Beta testing through development, launch, adoption, and ongoing optimization. Serves as the product evangelist to marketing, sales, services, and leadership, ensuring alignment around product vision, value proposition, and best practices. Conducts win/loss analysis and competitive assessments, creating tools such as battle cards to strengthen commercial execution. Leads cross‑functional planning sessions and stakeholder feedback loops to ensure alignment and execution across functions. Collaborates with Engineering by defining and prioritizing product requirements and validating delivery against intended outcomes. In both software and physical product roadmaps. Supports product launches with clear deployment plans, KPIs, internal enablement, and ongoing post‑launch optimization. Mentors and develops product team members and provides leadership coverage for the VP Technology Innovation & Product as needed. Qualifications Skills Behaviors : Motivations : Education Experience Licenses & Certifications Crane Authentication