Senior Director, Sales & Marketing Operations

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you’ll work with and learn from some of the best and brightest in business. Before you know it, you’ll be in the middle of a rewarding career at a company headed in one direction: upward.

 

With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce. 

Position Summary:

You will run the operating system of our go-to-market engine: the planning, data, technology, and AI that decide how quickly and efficiently we grow revenue. This role brings Sales Operations and Marketing Operations together under one leader. You will partner directly with the GMs, Finance, RevOps, and Product to turn company strategy into territories, quotas, campaigns, incentives, and daily seller and behavior that drives performance.

Strategic Leadership & GTM Planning: Define the operating system (processes, tooling & design) for executing GTM strategies, annual targets, territory design and capacity/quota allocation.

Compensation & Governance: Partner with Finance to design, administer, and govern sales compensation plans, commission structures, and incentive programs.

Sales Forecasting & Analytics: Build robust forecasting models, pipeline inspection cadences, rep performance, and data-driven dashboards to predict revenue performance accurately.

Prospecting: Optimize the top-of-funnel technology, data routing, and analytics infrastructure that power high-velocity marketing lead conversion and outbound sales prospecting.

Process & Technology Optimization: Advise GTM technology, sales enablement, and automation/AI needs to eliminate sales friction.

Lead-to-Close Management: Own and automate the full lead lifecycle, including scoring, routing, conversion analytics, and tracking marketing ROI down to closed-won revenue.

Cross-Functional Alignment: Work closely with Marketing, Product, RevOps, Finance and Customer Success to optimize the end-to-end buyer and customer journey.

Team Leadership: Coach and manage a high-performing team of sales operations and marketing operations team members.

Partner Strategy Support: Partner with Channel and Alliances leadership to optimize our GTM operating model for partner-led motions.

• A responsive and proactive team supporting our sales & marketing leaders with aligned priorities and consistency across the org.
• A planning process that closes on time, with territories and quotas sellers see as fair and finance trusts and strong forecast accuracy
• A shared funnel definition and lead-to-revenue process, with measurable gains in handoff speed, conversion, and marketing-influenced pipeline.
• A comp plan tied to strategic priorities, with attainment spread, cost of sales, and top-performer retention all moving in the right direction.
• A rationalized GTM tech stack and a trusted data foundation, with lower redundant spend, higher adoption, and streamlined dashboards used in weekly business reviews.
• At least 3-5 AI use cases live in production with documented gains in time saved, pipeline quality, or win rate.
• A high-performing GTM Ops team with clear ownership, strong partnerships, and a pipeline of future leaders.

• Prior time in a quota-carrying sales, sales management, or consulting role.
• Experience with M&A integration or international rollouts, including multi-currency comp and local compliance.

All employees are expected to demonstrate AI fluency appropriate to their role and level, including responsible use of AI tools, sound judgment, and adherence to company AI governance and security policy standards.