Senior Email Strategist

What an amazing Senior Email Strategist should have:

Strong agency experience
Has worked in an email/lifecycle marketing agency before.
Comfortable managing multiple brands, deadlines, stakeholders, and competing priorities.
Understands that agency work requires speed, adaptability, and excellent communication.

Excellent strategic thinking
Can build a clear email/SMS strategy based on business goals, customer behavior, data, and brand positioning.
Understands why an email should exist, not just what email should be sent.
Can identify opportunities across campaigns, flows, segmentation, testing, and retention.

Strong Klaviyo knowledge
Deep understanding of campaigns, flows, segmentation, metrics, deliverability, testing, and lifecycle strategy.
Knows how to translate strategy into practical execution.
Can confidently troubleshoot and identify strategic opportunities within an account.

Exceptional client presentation skills
Comfortable presenting strategy directly to clients.
Can lead strategy calls, audits, onboarding calls, and performance discussions without needing someone senior to take over.
Explains complex strategy in a simple, confident, client-friendly way.
Can defend recommendations without becoming defensive.
Knows how to read the room and adapt their communication style to the client.

Commercial awareness
Understands that strategy needs to drive business results, not just produce more emails.
Thinks about revenue, retention, customer lifetime value, conversion, AOV, and profitability.
Can prioritize opportunities based on potential impact rather than simply doing more work.

Data-driven decision making
Uses performance data to make strategic decisions.
Can identify what is actually working, what isn't, and why.
Doesn't rely purely on personal opinions or "best practices."
Comfortable turning data into clear recommendations for clients and internal teams.

Excellent brief writing
Creates clear, actionable briefs that Copy, Design, PM, and Implementation can execute without constant clarification.
Provides enough strategic context without overwhelming the team.
Can communicate the objective, audience, offer, angle, CTA, segmentation, and desired customer experience clearly.

Strong understanding of creative
Doesn't need to be a designer or copywriter, but understands what makes an email strategically and creatively strong.
Can give useful direction to Copy and Design rather than vague feedback.
Understands brand voice, hierarchy, messaging, visual storytelling, and customer psychology.

Strong project ownership
Takes ownership from strategy through execution.
Doesn't wait for a PM or Department Head to solve problems.
Spots issues early and escalates them with a proposed solution.
Keeps their accounts moving without constant supervision.

Excellent communication
Clear, concise, proactive communicator.
Responds quickly and keeps stakeholders informed.
Can communicate bad news or push back professionally.
Doesn't disappear when an account becomes difficult.

High attention to detail
Catches inconsistencies, errors, weak strategy, poor segmentation, and execution issues before they reach the client.
Understands that "almost right" isn't good enough for a senior-level role.

Strong client relationship skills
Builds genuine trust with clients.
Understands the client's business and remembers their preferences.
Learns from previous client feedback instead of repeatedly making the same mistakes.
Can distinguish between client preference, strategic best practice, and personal preference.

Comfortable with ambiguity
Can walk into an account with incomplete information and figure out what needs to happen.
Doesn't need a perfectly defined process for every situation.
Makes good judgment calls independently.

Strong leadership and mentorship
Helps junior and mid-level strategists improve.
Can review briefs and strategy and explain why something should change.
Raises the strategic quality of the department rather than only managing their own accounts.

High ownership and reliability
Does what they say they'll do.
Meets deadlines consistently.
Flags risks early.
Doesn't need to be chased by PMs or Department Heads.

Comfortable working at a fast agency pace
Can handle multiple accounts without quality dropping.
Prioritizes effectively when everything feels urgent.
Understands that agency life requires flexibility and problem-solving.

A strong presenter and storyteller
Can take a strategy, turn it into a compelling narrative, and make the client understand what we're doing, why we're doing it, and what success looks like.
Can confidently present results and recommendations to senior client stakeholders.
Makes clients feel that TEM understands their business, not just their email platform.

[7:21 PM]They should be able to:
Understand the business → diagnose the opportunity → create the strategy → communicate it to the client → brief the team → QA the strategic execution → analyze results → adjust the strategy.

Skills

Strong agency experience managing multiple brands and deadlines, deep Klaviyo knowledge across campaigns, flows, segmentation, and lifecycle strategy, exceptional client presentation skills, and data-driven decision making based on performance metrics.