Senior Employer Branding Specialist - Contractor

About us

GoTyme is a multi-country digital banking group with global ambitions, building simple and trusted money tools that help more people access financial services. We serve 23M+ customers through 2,000+ employees across seven locations: South Africa, the Philippines, Singapore, Hong Kong, Indonesia, India, and Vietnam.

GoTymeX is GoTyme’s Technology and Product Development Hub, building the engine behind the business. Our engineers, data scientists, product managers, and architects create and scale the platforms, products, and experiences that power GoTyme across markets.

About the role

We will run GoTyme’s employer brand day-to-day, covering the full range: EVP storytelling, the GoTymers' experience, early-talent programs, culture activations, and measurement. You will take over live workstreams, keep them moving, and leave them in better shape than you found them. You’ll work closely with Talent Acquisition, Internal Comms, Marketing and business leaders across GoTyme and GoTymeX.

What’s In It For You

Develop and deploy the EVP and employer brand narrative

• Maintain and apply the EVP across all candidate-and employee-facing touchpoints, with consistent tone of voice and visual identity.
• Ensure GoTyme branding is consistently applied across all employer-facing assets, including the careers site, job posts, templates, and decks.
• Produce employer-brand content: stories, videos, blogs, social posts, and external partner content (e.g. job boards, media, tech communities).

Careers experience and recruitment marketing

• Manage the careers page and job-board content with Talent Acquisition, including filters, job post quality and tagging in Workable.
• Plan and launch campaign-level recruitment marketing (e.g. hiring pushes, hackathon and tech-event roles), using tracked links to measure source and conversion.
• Partner with TA on hiring-manager briefs for hard-to-fill roles.

Internal Communications

• Plan and deliver internal communications that connect employees to GoTyme’s strategy, culture and values, including company-wide updates, leadership messages and change communications (e.g. the Tyme → GoTyme rebrand).
• Support global and entity-level all-hands: agenda, storyline, speaker briefs, materials, and post-event follow-up.
• Manage internal channels (intranet, Slack, email, digital screens), keeping content calendars, tone of voice and visual standards consistent.
• Run recognition and culture communications, such as the Culture Carrier Award announcements, employee stories and values-in-action campaigns.
• Equip leaders and ambassadors with talking points, templates and toolkits, to shape what we say next.
• Keep internal and external narratives aligned, so that the story candidates hear matches what employees experience. Turn employee stories into content for both audiences, with consent and a review process.

Early-talent and internship programs

• Run employer-brand and candidate-experience elements of the internship program: campus outreach, selection support, onboarding touchpoints, and cohort reporting.
• Keep the intern talent dashboard and pod/cohort data accurate and up to date.

Culture and community building

• Support culture programs such as Culture Immersion and ambassador networks, including facilitation, comms, and retrospectives.
• Coordinate employer-brand presence at events and external speaking opportunities (e.g. AI and tech talent events).
• Help build the employee-advocacy and community model: ambassadors, referral stories, internal-to-external content.

Measurement, insight and AI-enabled ways of working

• Maintain the employer-branding dashboards and report regularly on reach, engagement, application and hiring-funnel metrics.
• Track employer-brand trends and benchmarks (Best Places to Work, Gallup, LinkedIn and others) and turn them into recommendations.
• Use AI and automation (Claude, n8n, Canva AI, CapCut and similar) to speed up content production and reporting, and help the wider P&C team adopt them.

Must have

• 4–6+ years in employer branding, recruitment marketing, corporate communications or a related field, ideally in tech, fintech or a fast-growing company.
• A portfolio showing end-to-end campaigns or programs you owned, with measurable results.
• Strong writing and storytelling in English and Vietnamese. Good visual judgment and hands-on skills in Canva or Figma, plus basic video editing.
• Have built an employer brand capability from the ground up and can translate a strategy into durable systems, content, and operating practices.
• Experience working with Talent Acquisition and an ATS (Workable or similar), plus job boards and social channels.
• Comfort with data: building simple dashboards, reading funnel metrics, and presenting insights.
• Able to work independently, manage several workstreams at once, and pick up work mid-flight.

Nice to have

• Experience with internship or early-talent programs.
• Adopt an AI-native mindset: experiment with and use AI tools to lift the creativity, quality, and scale of your work, while applying judgment about where human perspective and accountability remain essential.
• Background in banking, fintech or regulated industries.
• Experience running events, ambassador programs or community initiatives.

• Meal and parking allowance are covered by the company
• Full benefits and salary rank during probation
• Insurances as Vietnamese labor law and premium health care for you and your family without seniority compulsory
• Performance bonus up to 2 months
• 13th month salary pro-rata
• 15-day annual leave+ 3-day sick leave + 1 birthday leave + 1 Christmas leave
• SMART goals and clear career opportunities (technical seminar, conference, and career talk) – we focus on your development
• Values-driven, international working environment, and agile culture
• Overseas travel opportunities for training and working related
• Internal Hackathons and company’s events (team building, coffee run, blue card…)
• Work-life balance 40-hr per week from Mon to Fri