Senior General Business Sales Executive

What you'll bring

You are a senior sales professional with a background in complex, partner-led deals in the mid-market segment. You know how to coach partner sales teams, build productive pipelines, and engage directly on high-value opportunities to close revenue. You bring strong communication skills, a collaborative approach, and the creative thinking and learning agility to adapt as the role evolves.

• Experience managing complex software sales engagements through and with partners — from pipeline development to deal closure
• Ability to align with Partner Business Managers (PBMs) on territory business planning and identify growth opportunities across the assigned segment
• Strong commercial skills — you develop business cases, return on investment (ROI) models, and competitive positioning to support partners and win deals
• Deep knowledge of a specific industry or SAP solution area, enabling you to coach partners and engage directly in complex, high-value opportunities
• A practical approach to AI — you use AI-assisted tools to improve pipeline planning, competitive analysis, and daily sales execution
• Fluency in Norwegian and English is required for this role

What you'll build

You will lead partner-driven sales engagements across the Norwegian General Business territory, coaching partner teams and engaging directly on selected opportunities to maximise revenue and pipeline conversion.

• Align with Partner Business Managers on territory coverage plans and identify growth opportunities across the assigned mid-market segment
• Coach partner sales representatives on complex software deals, using business cases, references, and competitive intelligence to strengthen their positioning
• Drive business development within your solution or industry specialisation — directly and through partner sales teams
• Enable partners to independently run business by supporting demand generation, competency development, presales coaching, and full use of SAP tools and methodologies
• Monitor pipeline health and conversion rates, ensuring partners use SAP presales resources effectively and reporting sales progress against agreed targets
• Stay ahead of the competitive landscape in your assigned geography and industry, translating market intelligence into winning strategies

Where you belong

You will join the Nordics Mid-Market team, based at the SAP office in Oslo. The team works closely with partners across the region to grow SAP's footprint through indirect, partner-led go-to-market strategies. You will collaborate day-to-day with Partner Business Managers and Inside Sales colleagues across the Nordics — sitting at the intersection of partner development and direct deal engagement. This is a high-impact role with real ownership of a defined territory and clear commercial targets.

About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

We win with inclusion

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