Senior Google Ads Specialist

We’re Hiring: Senior Google Ads Media Buyer (PPC Specialist)

Company: Ghori Media Marketing (GMM)

Position: Senior Google Ads Media Buyer

Location: Egypt (Remote)

Employment Type: Full-Time

Working Hours: 8 hours per day, Monday–Friday

Monthly Salary: EGP 28,500

About Us

Ghori Media Marketing is a North American performance marketing agency specializing in helping local service businesses generate qualified leads, booked appointments, and measurable revenue through paid advertising.

We are looking for a highly skilled and experienced Google Ads Media Buyer with 5+ years of proven experience to join our growing team.

You will be responsible for independently managing and optimizing 10–20 client Google Ads accounts, developing advertising strategies, analyzing campaign performance, and driving measurable results.

We are not looking for someone who simply launches campaigns. We want a strategic thinker who understands Google Ads, data analysis, conversion tracking, landing page optimization, and consumer psychology at an expert level.

Key Responsibilities

1. Google Ads Management & Strategy

* Take full ownership of Google Ads accounts for local service businesses in the US and Canada.

* Manage, optimize, and scale a portfolio of 10–20 client accounts.

* Develop effective PPC strategies focused on qualified leads, booked appointments, and revenue growth.

* Conduct keyword research, competitor analysis, search term reviews, and campaign audits.

* Optimize bidding strategies, budgets, ad copy, targeting, and campaign structure.

* Identify opportunities to reduce wasted spending and improve overall campaign performance.

2. Data Analysis & Performance Optimization

* Analyze campaign performance using Google Ads, GA4, and other analytics platforms.

* Understand key metrics such as CPL, CPA, CTR, conversion rate, ROAS, and lead quality.

* Use performance data to identify problems, develop hypotheses, and make informed strategic decisions.

* Proactively identify areas for improvement without needing constant direction.

* Develop and implement ongoing optimization strategies based on campaign performance.

3. Conversion Tracking & Analytics

* Expert knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads conversion tracking.

* Set up, maintain, and troubleshoot conversion tracking for phone calls, form submissions, and other lead-generation activities.

* Understand enhanced conversions, offline conversion tracking, and attribution.

* Ensure conversion data is accurate and reliable across client accounts.

4. Landing Page Strategy & Consumer Psychology

* Understand how to structure high-converting landing pages for local service businesses.

* Apply consumer psychology, buyer behaviour, and persuasive marketing principles to increase conversions.

* Develop landing page structures that include compelling headlines, strong offers, trust signals, social proof, and effective calls to action.

* Analyze existing landing pages and recommend improvements to increase conversion rates.

* Create landing page wireframes, content outlines, and strategic recommendations for designers and developers.

* Understand the relationship between search intent, ad messaging, and landing page conversion performance.

Important: You are NOT required to design or develop landing pages. However, you must understand how to strategically structure a landing page that converts paid advertising traffic into qualified leads.

5. Performance Reporting

* Create accurate, professional, and insightful performance reports for client accounts.

* Use Looker Studio, Google Sheets, and analytics platforms to present campaign performance.

* Explain what is working, what isn’t, and what actions should be taken next.

* Monitor campaign performance regularly and proactively communicate important findings.

* Provide strategic recommendations based on data rather than assumptions.

Required Qualifications

* Minimum 5+ years of proven, hands-on experience managing Google Ads PPC campaigns.

* Extensive experience running Google Ads for local service businesses, preferably plumbing, HVAC, roofing, electrical, and other home service industries.

* Expert-level knowledge of Google Ads Search campaigns, bidding strategies, campaign optimization, and lead generation.

* Advanced experience with GA4, GTM, Google Ads conversion tracking, and Google Analytics.

* Strong analytical skills and the ability to interpret campaign data to make strategic decisions.

* Proven experience managing multiple Google Ads accounts simultaneously.

* Excellent understanding of conversion rate optimization and landing page strategy.

* Strong knowledge of consumer psychology, buying behaviour, and direct-response marketing.

* Ability to work independently, solve problems, and take full ownership of client accounts.

* Strong organizational and time-management skills.

* Good English communication skills, both written and spoken. Fluent or perfect English is NOT required, but you must be able to communicate ideas clearly, understand instructions, explain campaign performance, and participate in team discussions.

Bonus Qualifications

* Experience running Meta Ads (Facebook and Instagram) for B2B and local service businesses.

* Experience with GoHighLevel, CallRail, ServiceTitan, Jobber, or similar CRM platforms.

* Experience with US and Canadian advertising markets.

* Experience using Looker Studio to create automated client reporting dashboards.

* Knowledge of offline conversion tracking and CRM integrations.

Who We’re Looking For

We want someone who is:

* Highly analytical: Makes decisions based on data, not guesswork.

* Strategic: Understands why campaigns succeed or fail and knows what actions to take.

* Proactive: Identifies and solves problems without constantly being told what to do.

* Accountable: Takes ownership of client results and campaign performance.

* Detail-oriented: Ensures campaigns, conversion tracking, and reporting are accurate.

* Independent: Can confidently manage multiple accounts while maintaining excellent performance.

* Growth-focused: Constantly looks for opportunities to improve results and scale successful campaigns.

We’re looking for someone who wants to become a long-term member of our team and grow with our agency.

Salary & Work Arrangement

* Salary: EGP 28,500 per month

* Employment: Full-Time

* Location: Remote (Egypt)

* Schedule: Monday–Friday, 8 hours per day

* Opportunity: Long-term position with growth opportunities

How to Apply

Please email your application to:

info@ghorimediamarketing.com

Email Subject: Senior Google Ads Media Buyer – Egypt

Your application must include:

1. Your updated resume.

2. A brief summary of your Google Ads experience.

3. At least 2 examples or case studies of Google Ads accounts you have personally managed.

4. Details of your experience with GA4, GTM, and conversion tracking.

5. Examples of landing pages you have helped structure or optimize, if available.

Important: Shortlisted applicants will be required to complete a practical Google Ads assessment to demonstrate their technical knowledge and strategic thinking.

Only candidates with proven Google Ads experience will be considered.

Ghori Media Marketing

Performance-Driven Advertising. Measurable Business Growth.