Senior Google Ads Specialist - Lead Generation (Remote - Pakistan | US Eastern Time)

About the role

People Morphy is supporting one of our clients with the search for a Senior Google Ads Specialist focused on lead generation. This is a senior, hands-on Google Ads role for someone who has personally owned accounts, managed meaningful budgets, diagnosed problems, and made decisions independently.

This is not an e-commerce role and not a generalist digital-marketing position.

• What you'll doOwn Google Ads accounts end to end: structure, keywords, negatives, bids, budgets and lead quality.
• Diagnose problems before making changes — checking recent changes, tracking and the market.
• Build and debug conversion tracking in Google Tag Manager.
• Monitor accounts for overspending, missing leads, disapproved ads and failed automations.
• Conduct regular search-term reviews and manage negative keywords.
• Prepare weekly client updates and support the account owner with client-call preparation.
• Bring larger decisions with the problem, options, recommendation and supporting numbers.
• We're looking for someone who:Has strong, hands-on experience managing Google Ads for lead generation.
• Has managed substantial spend on individual accounts.
• Can demonstrate a real example of turning around an underperforming account.
• Has personally built or debugged conversion tracking.
• Can provide evidence of their work with confidential/client information removed.
• Understands lead quality and the difference between a conversion and a genuinely valuable lead.
• Has strong written English suitable for communication with US-based clients.
• Has previous experience working US hours.
• Has reliable internet and backup power.
• Is comfortable taking ownership rather than waiting for instructions.
• What you'll getMarket Competitive Salary.
• Full-time independent contractor arrangement.
• Your own accounts and meaningful day-to-day autonomy.
• Direct access to the business owner.
• Training based on real account incidents and structured assessments.
• Feedback during the first two weeks.
• Opportunity to take on a growing book of accounts as you demonstrate capability.

Working hours:9:00 AM–6:00 PM US Eastern, Monday–Friday. Monday to Friday.This is a US-hours/night-shift role for someone based in Pakistan.

Before you apply Please make sure you have genuinely managed Google Ads accounts for lead generation. We are particularly interested in hearing about:

1. One account you turned around: What was the situation, what did you change, and what happened to the numbers?

2. One account that went badly because of a decision you made: What happened, and what do you do differently now?Please provide specific answers rather than generic statements.

Apply👉 https://forms.gle/2uFR8b117tYpusYm9

Please complete all required screening questions. Only candidates whose experience matches the requirements will be contacted.