Senior Growth Analyst

Job Overview

The Senior Analyst will own customer segmentation, cohort analysis, and digital performance insights, with a primary focus on driving web traffic, conversion, and revenue growth. This role translates customer behavior data into clear, actionable recommendations that improve on-site merchandising, marketing effectiveness, and overall customer lifetime value.

Key Responsibilities

• Build and maintain customer segments based on behavior, spend, category mix, and lifecycle stage.
• Develop and analyze cohorts to understand retention, frequency, basket growth, and long-term value.
• Own reporting and insights around web traffic, conversion rates, and digital revenue performance.
• Identify opportunities to increase on-site conversion through merchandising, navigation, search, and promotions.
• Partner with marketing to evaluate campaign performance and traffic quality by segment and channel.
• Design and analyze A/B tests across web experiences, promotions, and messaging.
• Create dashboards and recurring reports that track key digital and customer performance metrics.
• Provide clear, actionable recommendations to digital, marketing, and sales teams.
• Monitor trends in customer behavior and proactively surface growth opportunities.
  

Success Metrics

• Website conversion rate
• Traffic growth and quality
  Digital revenue and average order value
• Customer retention and purchase frequency
• Incremental revenue from tests and targeted initiatives
  

Job Requirements

• Experienced analyst with a strong background in segmentation, cohort analysis, and digital performance.
• Deep understanding of e-commerce metrics such as traffic, conversion, AOV, and retention.
• Comfortable working with large datasets and turning insights into business actions.
• Strong communicator who can present findings clearly to cross-functional teams.
• Highly curious, detail-oriented, and focused on measurable growth outcomes.
• Background in consulting, high-growth startups, ecommerce, or marketing/analytics agencies, with experience applying data to drive customer and revenue growth.

Education and Experience

• Bachelor’s Degree in Business, Marketing, MIS, or a related field; equivalent work experience considered.

Technology Skills

• Proficiency in BI tools (e.g., Tableau) and advanced Excel skills.