Senior Growth Marketer (SEO, AI Search, Lifecycle & Social)

INCORE is hiring a Senior Growth Marketer (SEO, AI Search, Lifecycle & Social): a strategic, analytical marketer who also ships the work.

We're a boutique digital agency serving U.S. clients across healthcare, education, manufacturing, and more. Clients rely on us to grow their online presence through strategy, design, development, automation, and digital marketing. You'll shape INCORE's marketing direction and lead client growth across classic search, AI search, lifecycle, and social.

Initially, you'll be a one-person powerhouse: shaping frameworks, executing campaigns, building lifecycle journeys, running social, and setting up analytics. As the role grows, you'll build and lead a small team.

🧭 How this role is scoped

You own marketing and client growth end to end. You're hands-on with SEO and AI search, positioning, analytics, lifecycle in Customer.io, and social. At the start you run social yourself for INCORE and the first client accounts, using AI and scheduling tools to keep it efficient, and hand off execution as volume grows. For heavy server-side tracking builds you direct a specialist. We hire for ownership and judgment, then add hands under you.

🥸 Requirements

• 5+ years in SEO, digital marketing, or web growth strategy (agency or B2B preferred).
• Deep understanding of technical and content SEO, site architecture, and conversion optimization.
• Hands-on growth experience in lead gen and e-commerce: funnel design, lead qualification, CRM handoff, e-commerce tracking (AOV, LTV, ROAS).
• Lifecycle marketing, hands-on in Customer.io (or Klaviyo, Braze, HubSpot with fast ramp into Customer.io). Core to the role: you design the strategy (onboarding, nurture, re-engagement, win-back, post-purchase, review/referral) and build it yourself: segments, event-triggered journeys, branching, Liquid personalization, transactional messages, A/B tests, webhooks/API.
• Strong working knowledge of AI search visibility across AEO (being the extracted answer in AI Overviews, snippets, voice), GEO (being cited in ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, Copilot, Grok), and AIO (the entity, reputation, and trust signals that make AI systems recommend a brand). You can explain how each differs from classic SEO and what moves them.
• Social media, strategy and execution, across LinkedIn, Facebook, Instagram, TikTok, X, and YouTube: platform selection by ICP, content pillars, short-form video, social search optimization, and reporting tied to business outcomes. You're comfortable running this yourself at the start (planning, producing, scheduling, posting), using AI for drafting and repurposing and a scheduling tool to keep it efficient, and handing it off as volume grows.
• Strong positioning and messaging fluency: defining ICPs, articulating differentiation, shaping messaging for website copy, landing pages, and campaigns.
• Strong understanding of end-to-end tracking pipelines: consent layer → client-side GTM → server-side GTM → GA4, ad platforms, CDPs. You specify, QA, and maintain the architecture and are hands-on in GTM/GA4; heavy server-side implementation can go to a specialist under your direction.
• Experience with CMPs (OneTrust, Usercentrics, Cookiebot) and Google Consent Mode v2 for GDPR and CCPA/CPRA compliance.
• Working knowledge of PPC principles and metrics (oversight, not daily management).
• Near-native English fluency: confident communicator comfortable pitching, presenting, and leading client meetings.

Hands-on experience with:

• SEO: SEMrush or Ahrefs (incl. AI visibility modules), Search Console, Screaming Frog / Sitebulb.
• Analytics: GA4, GTM (web + server-side), Looker Studio.
• Lifecycle: Customer.io (journeys, segments, data pipelines, transactional).
• Social: a scheduling and analytics tool.
• AI tools: Fluent daily use of Claude, ChatGPT, and Gemini for research, briefs, drafting, editing, synthesizing analytics, and QAing AI output. You know where AI accelerates work, where human judgment is non-negotiable, and how to build voice guides and reusable Projects/Custom GPTs so output reflects the brand.

✨ Nice-to-Haves

• Hands-on server-side GTM implementation (Stape, self-hosted, or similar).
• Email deliverability (domain warm-up, DMARC/DKIM/SPF, list hygiene).
• Paid social or creator partnerships.

⛑️ Responsibilities

INCORE Marketing Ownership

• Lead INCORE's marketing direction: SEO, AI search, lifecycle, social, conversion, content, and reporting.
• Oversee content, landing pages, case studies, and lifecycle flows in Customer.io.
• Define and maintain KPIs, dashboards, and reporting frameworks.
• Use AI tools to accelerate content, briefs, and analysis, with voice guides and QA loops that keep output credible.

Positioning & Messaging

• Own INCORE's positioning: who we serve, what problems we solve, what makes us different.
• Translate positioning into site hierarchy, service pages, case studies, and sales decks.
• Lead positioning engagements for clients: define ICPs, surface differentiators, build messaging frameworks.

Client Strategy & Growth

• Benchmark client performance, identify growth gaps, define roadmaps for traffic, leads, and ROI.
• Tailor strategy to each business model: lead-gen funnels for service clients; product feeds, lifecycle flows, and AOV/LTV optimization for e-commerce.
• Present insights, recommendations, and growth roadmaps to clients.

Lifecycle Marketing & Customer.io

• Own lifecycle strategy for INCORE and clients: map the journey per business model, decide which moments get a message and through which channel, and bring the ideas yourself.
• Build and run it in Customer.io: event tracking and data schema, segments, journeys, campaigns, transactional messaging, personalization, testing.
• Report per-flow revenue and conversion alongside search and social, and keep improving flows.

AI Search Visibility

• Own AI search strategy across AEO, GEO, and AIO alongside classic SEO, so clients are cited in ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews / AI Mode, Copilot, and Grok.
• Build entity and authority signals: structured data, consistent brand facts, presence on sources LLMs cite (directories, review platforms, Reddit, LinkedIn, YouTube, press).
• Track share of answer, citations, and sentiment monthly and report it next to rankings.

Social Media & Distribution

• Own INCORE's social strategy and calendar, LinkedIn first.
• Lead social strategy for clients: platform priorities, content pillars, short-form video, social search optimization.
• Execute hands-on at the start: plan, produce, schedule, post, and respond for INCORE and the first client accounts, using AI for drafting and repurposing and a scheduling tool to batch the work.
• Build the repeatable system (calendar templates, voice guides, approval flow) so execution can be handed to a coordinator as accounts grow.
• Treat social as an AI visibility channel and report it with business metrics.

Tracking, Analytics & Privacy

• Own tracking and conversion architecture across client sites: consent layer, tagging, server-side, reporting. Specify, QA, maintain; direct a specialist for heavy server-side builds.
• Maintain CMP and Google Consent Mode v2 configurations across jurisdictions.

Revenue Operations & Leadership

• Develop standardized scopes, pricing, and retainers for marketing services.
• Drive quarterly plans and KPIs for internal and client growth.
• Direct contractors and, as revenue grows, hire and mentor a small team.

📚 Description

• Environment: Remote-first and pragmatic. You'll work with designers, developers, and PPC specialists while owning client communication and frequently leading client calls.
• Tooling: SEMrush, Ahrefs, Google Search Console, GA4, GTM (web + server-side), Looker Studio, Customer.io, a social scheduling tool, ClickUp, Google Workspace, Slack, and AI tools (Claude, ChatGPT, Gemini).
• Schedule: Business hours are 8 AM – 5 PM Eastern Time (UTC-5/-4), with core collaboration hours 8 AM – 3 PM ET. You must be reliably available during core hours (including a daily 8 AM ET standup); outside of those, your schedule is flexible.

🏆 Success looks like:

• Client redesigns launch with strong positioning, SEO, analytics, and conversion frameworks.
• Tracking, consent, and attribution are correct across every client. No data gaps, no compliance risks.
• Every client with a lifecycle need has journeys running in Customer.io that are measured and improved.
• Clients show up in classic SERPs and AI answers alike, with measurable presence in ChatGPT, Claude, Perplexity, and Google AI Overviews.
• INCORE and clients have a consistent, active social presence, produced efficiently with AI, and reported alongside search.
• You transition from individual execution to managing structured marketing operations.

✨ To do well here, you:

• Thrive in both strategy and execution: you plan, build, and improve.
• Stay current with SEO, AI search, lifecycle, social, analytics, and privacy trends.
• Are proactive, accountable, and communicate simply and directly.
• Get the most out of AI tools: neither afraid of AI nor blindly reliant on it.

⛔️ Do not apply unless you meet ALL 3 criteria below:

INCORE is a fully remote team, but to apply, you must:

• Have near-native English fluency in speaking and writing ("rusty" is not acceptable).
• Be located within a 6-hour time window of the Eastern Time zone (UTC-5/-4).
• Be reliably available during core collaboration hours (8 AM – 3 PM ET), within our overall 8 AM – 5 PM ET business hours. Flexibility outside core hours is fine.