Senior Head of Marketing - [Native Spanish Speaker]

Senior Head of Marketing - [Native Spanish Speaker] Do you want to build a category, own the narrative, and turn it into revenue? Apply Now ➡️ Who are we? We’re building the AI Workforce for restaurants. haddock started as the system of record for restaurant operations. Today, we’re going one step further: replacing manual back-office work with AI agents that operate 24/7. With products like Fina, our AI Agent, we’re not adding features, we’re creating a new category. This is not AI hype. Our customers save time, money, and make better decisions every day. We are becoming the financial brain and operational layer of restaurants. 👉 Our mission: empower millions of restaurateurs to level up their business. 👉 Our vision: lead the market through innovation, strong relationships, and by becoming the go-to tech partner for restaurant success. Backed by Y Combinator and top-tier investors. ➡️ Why this role matters We’re scaling fast across Europe. We don’t need “more marketing”. We need someone who can build a category, own the narrative, and turn it into revenue. This role sits at the intersection of brand and growth. ➡️ What you'll do Own haddock’s positioning and narrative : from system of record → AI workforce Build a category-defining brand in Europe Drive pipeline and revenue , not just awareness Design and execute GTM strategies across markets and products Turn product innovation into clear, compelling storytelling Lead and scale a high-performing marketing team Manage significant budgets with a strong ROI mindset Work closely with Product, Sales, CX and founders to align narrative and growth ➡️ What we're looking for 7+ years in Marketing / GTM leadership in SaaS or tech Experience scaling from €10M to €100M+ (or similar high-growth environments) Proven track record owning both brand and performance Strong storytelling skills: you can explain complex, new concepts simply and powerfully Deep business mindset: you think in pipeline, ARR, and payback Experience managing multi-million € budgets Ability to build and lead teams in fast-growth environments High standards on design, brand, and execution quality AI-native mindset: you understand how AI changes both product and marketing Fluent in English Big pluses: Fluency in additional European languages Background in HORECA, hospitality tech or vertical SaaS ➡️ What we offer 💸 Competitive salary + meaningful upside 🏢 Office in Poblenou (Barcelona) + flexible hybrid setup (3 days in-office, 2 remote if you want) 🤖 Full access to the AI tools you want to experiment with. We don’t just sell AI, we use it internally and expect you to push the boundaries 🧘 A partially subsidized Urban Sports Club membership: yoga, HIIT, hot studios, your call 💰 Payflow perks to make the most of your salary, when you need it ➡️ Our hiring process We move fast and keep communication transparent throughout. Our goal is to complete the process before June. Here’s what to expect: Intro call with CEO (Arnau) Meet the marketing team (Eric) Marketing case + in-person debrief with the Leadership Team Culture conversation with co-founders Pol & Arnau Think this could be your next move? Apply now — we’d love to meet you. 📌 Important: applications without a personalized message or cover letter will not be considered. Department Marketing Locations HQ - Barcelona Remote status Hybrid HQ - Barcelona haddock is the first B2B SaaS specialized in the HORECA sector that, with a single photo, allows restaurants t o improve their cost control . We want to be global leaders and that is why in October 2021 we joined the best accelerator in the world, Y Combinator . Ventures Capital like Zone2Boost, JME, LevelsUp, Extension Fund support us, w e are present in more than 8 countries and we have a growth of +70% MoM. About haddock We are a growing company, we all love a challenge and we need you to keep improving the daily life of restaurateurs. Founded in 2021 Co-workers +40