Senior Influencer & Affiliate Manager

About the Role

We are seeking a Senior Influencer & Affiliate Manager to lead Tangle Teezer’s influencer marketing and affiliate strategy, with a strong focus on driving brand awareness, cultural relevance, and measurable commerce results. This role will be responsible for developing and executing best-in-class creator programs across platforms, while owning the growth and day-to-day management of our TikTok Shop business.

The Senior Influencer & Affiliate Manager will also manage and mentor the Influencer Marketing Manager, providing strategic direction, development support, and oversight across the influencer marketing function.

The ideal candidate is equal parts brand builder, creator expert, and performance marketer — someone who understands how to build authentic relationships with creators while translating influence and content into measurable business results.

Key Responsibilities

• Develop and own the influencer, creator, affiliate, and TikTok Shop strategy, ensuring activity supports brand awareness, cultural relevance, engagement, and commercial growth.

• Manage, mentor, and develop the Influencer Marketing Manager, providing clear direction, prioritization, performance feedback, and day-to-day support.

• Build and nurture a scalable creator ecosystem across macro, mid-tier, micro, emerging, and affiliate creators, cultivating long-term relationships with high-value talent.

• Lead end-to-end influencer and creator activations, including creator selection, briefing, contracting, content development, approvals, execution, and reporting.

• Own the growth and management of TikTok Shop, including affiliate recruitment, product assortment, promotional planning, creator campaigns, content strategy, and revenue performance.

• Develop affiliate programming that incentivizes creators to produce high-quality, shoppable content and consistently feature the brand’s products.

• Partner closely with Brand, Social, PR, Creative, E-commerce, and Sales teams to ensure influencer, affiliate, and TikTok Shop activity is integrated into wider marketing and commercial plans.

• Establish KPIs, reporting, and measurement frameworks to evaluate reach, engagement, content performance, traffic, conversion, revenue, ROI, and creator productivity.

• Use performance data and platform insights to optimize creator selection, campaign investment, content strategy, product focus, and future activations.

• Manage influencer and affiliate budgets, negotiate creator rates and contracts, oversee agency partners, and ensure campaigns are delivered on time and within budget.

Qualifications

• 5-7+ years of experience in influencer marketing, creator marketing, affiliate marketing, social commerce, or a related field.

• Prior people-management experience, with demonstrated ability to coach, develop, and lead team members.

• Experience in beauty, haircare, fashion, wellness, or another premium consumer category strongly preferred.

• Proven experience developing and executing influencer strategies from conception through measurement.

• Strong understanding of the TikTok ecosystem and TikTok Shop, including creator affiliate programs.

• Demonstrated ability to drive measurable sales through creators and affiliate marketing.

• Strong relationships and experience working directly with creators, talent managers, agencies, and affiliate partners.

• Strong analytical skills with the ability to translate performance data into actionable recommendations.

• Excellent project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.

• Strong negotiation and communication skills.

• Deep understanding of social media trends, creator culture, and platform-specific content.

• Entrepreneurial mindset with a willingness to be hands-on and build processes in a growing organization.

• Passion for beauty, hair, and the evolving creator economy.

What it means to be part of Tangle Teezer:

At Tangle Teezer, being part of our PAC means being Proud, Authentic, and Championing each other every day.

• Proud: We are passionately proud to do things differently, so we perform brilliantly-just like our hair tools.

• Authentic: We welcome everyone as they are, we bring our true selves to work and show up as who we want to be.

• Champion: We are champions of one another, our brand, and our environment.

Join us and embrace these values to help create, innovate, and deliver products that people love—together. To see more about our culture and what makes us unique, click here.

The good Stuff:

For all your hard work and dedication, we have fantastic rewards for you –

• 🕒 Flexible working hours with core hours from 10am to 4pm

• 🏢 Working 2 days in the office and 3 days from home

• 💸 Salary from $119,665 – 149,581 (pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience).

• 🎯Performance-related bonus of 15% based on annual salary 

• 🌴 27 days holiday, with the option to buy or sell holiday days 

• ❤️ 2 volunteering days per year 

• 🌍 10 days working from any location of your choice 

• 🎉 Flexible public holidays—choose the standard public holidays or swap them for dates that are more meaningful to you 

• 👶 Enhanced family policies 

• 🌸 Supportive Period & Menopause Policies 

• 💼 401(k) scheme   

• 🏥 Dental insurance, Vision insurance, and Life Insurance.   

• 💊 Healthcare medical insurance 

• 🥐 Office perks incl. free breakfasts, snacks, and Happy Hour.   

• 🎉 Meeting-free Fridays with an early 4:00 pm finish to kickstart your weekend! 

• 🐾 Pet friendly office. Bring your furry friend to work with you!