Senior Insurance Marketing & Communication Expert

Senior Insurance Marketing & Communication Expert

Would you like to turn marketing strategies into initiatives that make a meaningful difference for customers? As a Senior Insurance Marketing & Communication Expert in Brussels, you will help build a strong digital insurance franchise. Your market knowledge, creativity and commercial perspective will help customers and distribution partners find insurance and investment solutions that meet their needs.

Your impact at NN: what you will do

You will take ownership of marketing initiatives from concept to execution and ensure a consistent go-to-market approach across digital and physical channels. You will turn customer insights, market developments and commercial models into relevant campaigns and concrete opportunities. By connecting stakeholders and aligning activities, you will optimise the entire customer journey, from pre-sales and sales through to after-sales service.

Key responsibilities:

• Develop and deliver marketing initiatives, from strategy and creative concept development through to execution and launch.
• Promote insights-driven marketing by turning internal and external data, market research, trends, innovation and competitive intelligence into actionable recommendations.
• Coordinate the go-to-market approach for customers and the distribution network during product launches, commercial campaigns and events.
• Provide end-to-end digital marketing support for sales presentations, videos, newsletters, paid media and point-of-sale materials for branches.
• Map customer journeys, identify opportunities for improvement and work with stakeholders to create stronger synergies between online and offline initiatives.

Who you will work with

You will join the One Orange Team, the joint insurance team established by NN and ING. The team covers Non-Life, Life and Investments solutions and is based at ING’s premises. You will work closely with digital sales, distribution, communications, IT and product management stakeholders across both NN and ING. When you join, you will receive training on NN’s products and ING’s working environment.

What we offer you

At NN, we are supporters of change and are committed to driving positive change for the future. We foster a values-based culture and support you in developing your talents in an open and inclusive working environment. Our employment benefits are designed to help you maintain a balanced professional life and reach your full potential. Together, we can shape a brighter future.

Your attractive salary package is supplemented by fringe benefits including:

• group and hospitalisation insurance
• meal and eco-vouchers
• 20 holiday days and 12 recovery days

To help you discover and further develop your talents and build your career, we offer:

• a diverse range of training opportunities
• a comprehensive onboarding programme
• workshops, coaching and well-being services
• opportunities for internal mobility

At NN, we know how important it is to maintain a good work-life balance. That is why we offer a flexible home-working policy. You can also work from our renovated working environment in Brussels, which is easily accessible by public transport.

Who you are

• You have experience in the insurance industry or with financial products and understand the digital marketing funnel across pre-sales, sales and after-sales service.
• You combine conceptual thinking with an analytical and commercial perspective, turning insights into concrete marketing actions and growth opportunities.
• You have experience in campaign, stakeholder and project management and can manage several assignments and short deadlines in a structured way.
• You communicate and present convincingly, work proactively and independently, and build effective relationships with stakeholders at different levels.
• You are fluent in Dutch, French and English and have a good working knowledge of Office 365. Experience in copywriting, content marketing, SEO, paid media, Bloomreach or a similar CMS, and Confluence is an advantage.

Become a supporter of change at NN

Are you excited about this opportunity? Do you think you would be a good fit for NN and the team? Then we invite you to apply. We are eager to learn more about who you are, what motivates you and what you can contribute.

Any questions?

For questions about the recruitment process, please contact Ruth, Talent advisor at ruth.engelbeen@nn.be

This is a permanent position. We are not open to interim or freelance assignments, or to candidates proposed by recruitment agencies.

NN Netherlands is the head office of NN Group, a financial services group with over 180 years of history, helping people care for what matters most to them. We are committed to the financial, physical, and mental well-being of our colleagues and customers – through our products, services, and meaningful advice.

Benefits of working for NN Group Netherlands

• Continuous development – Your career progression matters. We support you with a wide range of learning opportunities and a generous training budget to help you reach your full potential.
• Meaningful impact – At NN, we invest our time and expertise in making a meaningful difference – for people and the planet. Purpose-driven work is part of our DNA.
• Work-life balance – Vitality is key. Our diverse health and well-being offerings help you stay energised and balanced, both at work and beyond.

Diversity & Inclusion

Our approach to diversity and inclusion is simple. It is about embracing everyone.

Our networks play a crucial role in achieving our D&I goals. They aim for meaningful change and create many opportunities to engage, connect and support colleagues. Everyone at NN can take an active part in multiple networks including NN Pride, NN Cultural Diversity Network, NN Young Professionals, Woman in Leadership Network and NN Neurodiversity network.

Top Employer
We are proud to be certified as a Top Employer for the 15th year in a row in 2026. The Top Employers Institute certificate recognizes organizations that consciously choose to put their employees first.