Senior Internal & External Communications Manager

As Senior Internal & External Communications Manager, you shape how ING communicates on the topics that matter most to our employees, customers and society.

You develop and lead integrated communication strategies that connect internal and external audiences, ensuring that our story is clear, consistent and relevant across channels. You work closely with senior leaders, business stakeholders and colleagues across Brand, Marketing & Communications, translating strategic priorities and developments in society into compelling narratives and communication.

Roles and responsibilities

A senior communications professional who connects the outside world with what happens inside ING, and connects internal and external communications into one coherent approach.

Integrated communications

• Develop and lead integrated internal and external communication strategies for key corporate and strategic topics.
• Build clear narratives, messaging and communication approaches across audiences and channels.
• Connect employee communications, leadership communications, media and external positioning rather than approaching them as separate disciplines.
• Bring the right BMC expertise together around priority topics and drive communication from strategy through execution.

Strategic communications

• Act as a trusted senior communications advisor to senior leaders and key stakeholders.
• Translate business strategy and complex developments into clear, human and compelling communication.
• Challenge briefs and sharpen the communication objective, audience, narrative and desired impact.
• Anticipate communication opportunities, sensitivities and reputational considerations.

Corporate reputation & societal topics

• Lead communications on topics that are important to ING’s reputation and position in society.
• Apply an outside-in perspective, connecting developments in society, customer expectations and stakeholder sentiment to ING’s communications.
• Turn complex or sensitive issues into communication that is credible, relevant and understandable.
• Ensure alignment between what we communicate internally and how ING positions itself externally.

Leadership & employee communications

• Support senior leaders in communicating strategy, change and business priorities.
• Develop leadership narratives, speeches, talking points and communication moments.
• Help colleagues understand not only what is happening, but why it matters and what it means for them.
• Create communication that strengthens understanding, engagement and connection with ING’s direction.

Orchestration & execution

• Lead communication projects from strategy and planning through execution and evaluation.
• Bring together stakeholders and communications disciplines around one clear approach.
• Work closely with channel, content, media, brand, marketing and event colleagues to create maximum impact.
• Ensure communication activities reinforce each other rather than becoming separate initiatives.

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

• Extensive experience in corporate communications, ideally across both internal and external communications.
• Strong strategic judgement combined with the ability to translate strategy into execution.
• Excellent writing, storytelling and messaging skills.
• Proven ability to advise and challenge senior stakeholders.
• Strong understanding of reputation, media, employee and leadership communications.
• Comfortable working on complex, sensitive and high-profile topics.
• Able to connect different perspectives and disciplines and create clarity in a complex stakeholder environment.
• A strong outside-in mindset, with a good understanding of societal, economic and reputational developments.
• Pragmatic and hands-on when needed: able to move comfortably from strategy to delivery.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions.

The benefits of working with us at ING include:

• 25-28 vacation days depending on contract
• Pension scheme
• 13th month salary
• 8% Holiday payment
• Hybrid working
• Personal growth and challenging work with endless possibilities
• An informal working environment with innovative colleagues

About us

Curious about how ING empowers people and businesses to move forward?

Discover what we do and what we can offer you.

Questions?

Please visit our Frequently Asked Questions section to find some answers on questions you might have.

Contact the recruiter attached to the advertisement. Want to apply directly? Please upload your CV and motivation letter by clicking the ‘Apply’ button.

About Us

We hire people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on more responsibility. In return, we’ll back you to develop into an even more awesome version of yourself. With around 57,000 employees in over 40 countries, there is no shortage of opportunities. Show us initiative and we’ll let you make a difference. ING is a great place to join. We work in a highly dynamic environment where people are trusted to make decisions and every voice gets heard. If you have an idea how to make things better, you’ll be encouraged to make it happen – regardless of your position.
We’d love to meet you.