Senior Manager, Annual Giving

About the Position

• Build and scale a comprehensive annual giving program that increases donor acquisition, retention, renewal, and upgrades.
• Grow a reliable and increasingly diversified stream of individual giving revenue from donors contributing $100–$24,999 annually.
• Create thoughtful donor journeys that deepen engagement and move qualified donors into O.W.’s major giving pipeline.
• Develop and continuously improve multichannel fundraising campaigns using donor data and performance insights.
• Strengthen the systems, processes, and cross-functional coordination needed to support a growing annual giving program.

• Think strategically and build for the future. You see opportunities, develop practical strategies, and create stronger systems and approaches as the work grows.
• Drive results. You set clear goals, use data to understand performance, and adjust your approach to improve outcomes.
• Build strong relationships. You understand donor motivations, create thoughtful engagement opportunities, and earn trust with colleagues and external partners.
• Communicate with clarity and purpose. You translate complex ideas and impact into compelling, audience-specific messages.
• Manage work effectively. You bring strong judgment, organization, and attention to detail while managing multiple priorities and stakeholders.
• Lead and develop others. You provide clear direction, thoughtful feedback, and support that helps your direct report succeed and grow.
• Collaborate generously. You work effectively across teams, share information, and contribute to a high-performing and supportive team environment.
• Continuously improve. You look for ways to make the work stronger, more efficient, and more effective.

• Build something meaningful. Shape and scale an annual giving program at a pivotal stage in O.W.’s growth.
• Broaden your fundraising expertise. Gain experience across donor acquisition, stewardship, digital fundraising, analytics, and pipeline development.
• Work across the organization. Partner closely with senior leaders and colleagues across Advancement, Marketing & Communications, Networks & Partnerships, and Client Advisory Services.
• Grow as a people leader. Develop your management skills while supporting and developing a direct report.
• Make a visible impact. Play an important role in growing the sustainable philanthropic support that enables O.W. to advance its mission.

• In partnership with the Sr. Director, develop and manage an annual giving strategy and integrated campaign calendar focused on donor acquisition, retention, renewal, and upgrades for donors at the $100 – $24,999 level.
• Execute multichannel fundraising campaigns across email, social media, digital platforms, and other channels.
• Test audiences, messages, timing, channels, and calls to action to improve campaign performance.
• Develop donor segmentation strategies to improve retention, re-engage lapsed donors, and increase giving.
• Establish, forecast, and report on revenue and donor growth goals, including acquisition, retention, average gift, conversion, upgrades, and movement into the major giving pipeline.
• In partnership with the Advancement team members, develop strategies to increase giving through donor-advised funds, matching gifts, and other giving vehicles.

• Partner with Marketing & Communications and program colleagues to execute compelling fundraising emails, stewardship communications, social media content, and impact stories.
• Develop donor journeys from acquisition through renewal, upgrade, and transition to major giving.
• Partner with senior leadership and frontline fundraisers on donor engagement, solicitation, and stewardship strategies.
• Cultivate and steward annual and mid-level donors through personalized and broad-based communications and engagement.
• Manage donor recognition and acknowledgments and contribute to the development of engagement opportunities, including briefings, events, and other stewardship activities.
• Manage fundraising website content and help optimize online donation pages and giving experiences.

• Manage and develop an Associate supporting donor acknowledgments, Salesforce administration, and Advancement operations.
• Maintain accurate and timely donor records, engagement activity, and campaign reporting in Salesforce.
• Coordinate timelines, workflows, and deliverables across Advancement, Marketing & Communications, program teams, and organizational leadership.
• Support the Senior Director, Advancement on Fundraising Committee strategy, communications, and presentations.

About You

• Bachelor’s degree
• 5–8 years of progressive experience in fundraising, annual giving, individual giving, development communications, or related nonprofit fundraising roles.

• Demonstrated success developing and executing multichannel fundraising campaigns and donor communications.
• Experience cultivating and stewarding annual or mid-level donors through personalized communications and engagement strategies.
• Exceptional written and verbal communication skills with the ability to tailor messaging and translate complex programmatic work and impact data into clear, compelling narratives.
• Strong analytical skills and experience using fundraising metrics, donor data, CRM systems, and email marketing tools to inform strategy;
• Experience with fundraising CRM and email marketing platforms. Salesforce experience preferred.
• Exceptional project management skills with strong judgment, attention to detail, and the ability to manage multiple priorities and deadlines in a fast-paced, multi-stakeholder environment.
• Passion for Ownership Works’ mission and commitment to economic opportunity and shared prosperity.

Additional Information

• Comprehensive healthcare coverage for you and your family (medical, dental, and vision)
• Unlimited paid time off and a generous holiday schedule (including the last week of the year), so you can recharge when you need to.
• 401(k) with generous employer contributions to support your long-term financial wellbeing.
• 18 weeks of fully paid parental leave
• Fully covered life insurance, short-term, and long-term disability plans
• Flexible hybrid work model, with two days in our NYC office per week and additional work-from-home flex time as needed.
• Annual professional development budget to support your growth and learning.