Senior Manager Brand Orchestration & Planning

Job Description

Just imagine turning shared brand priorities into one connected roadmap that helps teams make clearer decisions and move work forward. Then make it real.

About the role

As our Senior Manager Brand Orchestration & Planning, you'll turn shared brand priorities into joined-up work across Global Brand Development, our entities and the wider LEGO ecosystem. You'll help us see where different parts of the LEGO brand ecosystem can contribute to a shared brand priority and turn that into clear choices and plans. You'll maintain an integrated roadmap, connect workstreams and make decisions, dependencies and risks visible. You'll keep work moving between meetings while recognising when an issue needs coordination, clearer ownership or a strategic decision. And you'll help shape how Brand Orchestration works as its scope grows.

We offer a hybrid working model called Best of Both: three days in our Copenhagen office and up to two days from home. No relocation assistance is offered for this role.

Required Qualifications

• Translated shared priorities into an integrated cross-functional roadmap with clear decision points and dependencies.
• Coordinated complex programmes across teams with different priorities and timelines, resolving issues and following decisions through to action.
• Created concise decision materials that brought together cross-functional inputs for leadership discussions.
• Identified dependencies, gaps or risks, clarified ownership and recognised when issues required coordination or a leadership decision.

Preferred Qualifications

• Delivered brand strategy or marketing planning work that connected priorities across different parts of a brand ecosystem.
• Worked across multiple products, channels or partner-led experiences within a brand ecosystem.

What you'll build

• Create a reliable, shared view of the Brand Orchestration roadmap, connecting priorities, owners, milestones and dependencies.
• Establish a practical rhythm for cross-functional planning, decisions and follow-through.
• Connect Brand Vision work with wider Global Brand Development and entity priorities.
• Give leaders concise information that makes progress, risks and decisions easier to understand.
• Spot where work is drifting, overlapping or stalling, and help determine whether better coordination, a decision or a change in direction is needed.

If you've worked in a role where you connected complex programmes across functions or markets and improved decisions or delivery, you'll feel at home here. What matters most is sound judgement, sensible trade-offs and the ownership to turn decisions into action.

Life on the team

You'll join Brand Orchestration within Global Brand Development, where we connect priorities and opportunities across the wider LEGO® ecosystem. We're a small team working closely with colleagues across the business. We value clear priorities, open discussion and reliable follow-through. You'll bring judgement, collaboration and ownership, influencing across teams without direct authority and facilitating discussions when different views need to become clear decisions. Our team works across London, Billund, Copenhagen and Shanghai, with a hybrid rhythm that keeps us connected while allowing flexibility.

What success looks like

You'll bring enough structure to complex, cross-functional work to keep it moving without creating unnecessary process. As our remit grows, you'll help land new brand strategy work, strengthen connections across the wider ecosystem and bring those insights into planning and priority discussions. You'll work closely with the Brand Orchestration Director and Senior Director, colleagues responsible for brand building, activation, expression and stewardship, as well as entity and channel partners.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Beware of Recruitment Scams

We are aware of reports of fraudulent emails and social media messages from individuals falsely claiming to represent the LEGO Group recruitment teams. Please check that recruitment communications are from an official LEGO® email address before responding

About Us

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.