Senior Manager, Corporate Segment Marketing Americas

What you'll bring

You bring deep expertise in regional marketing strategy, multi-channel campaign governance, and developing high-performing teams across a complex global scope. You bring strong communication skills, a collaborative approach, and the creative thinking and learning agility to adapt as the role evolves.

• Executive Strategic Planning & Multi-Channel Orchestration: proven experience in integrated marketing — campaigns, digital, events, and partner programs — at multi-market scale.
• Revenue-Driven Marketing Leadership: you convert sales targets into demand requirements and own marketing-sourced, influenced, and partner-sourced pipeline.
• Team Leadership & People Development: proven track record building, coaching, and developing high-performing marketing teams and setting clear performance standards.
• Executive Stakeholder Management & Cross-Functional Influence: experience influencing senior stakeholders across sales, global marketing, and channel partner teams.
• Data-Driven Decision-Making & Market Insight: you track conversion across the buying lifecycle — prospect to closed won to adoption — and optimise investment accordingly.
• A practical approach to AI: you use automation, agentic workflows, and context engineering to work more effectively and take responsibility for AI-generated outputs.

What you'll build

You will own the corporate segment marketing strategy for Americas — from global-to-local translation to pipeline and revenue outcomes across all Market Units.

• Develop and own the integrated corporate segment marketing strategy spanning all channels.
• Drive activation across all Market Units (MUs), partners, and sub-segments, including regional campaigns, local events, regional partner activation, and market-specific execution.
• Translate global marketing direction into regional and Market Unit activation, balancing global standards with local market needs.
• Align senior stakeholders across a matrixed organization (Global, Regional, MU, Corporate segment, channel, Digital Hub, and Sales).
• Lead market intelligence and competitive insight to inform and refine strategy.
• Build, lead, and develop a high-performing marketing team across diverse geographies and functions.

Where you belong

You will join Global Marketing as a senior leader driving Corporate segment growth. This role sits at the intersection of strategy and commercial accountability — you operate as a peer to sales, with direct influence on pipeline and revenue. If you want enterprise-level scope with clear business impact, this is the right fit.

Equal Employment Opportunity (EEO) Statement

Our company does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

All your information will be kept confidential according to EEO guidelines.

About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
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Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Compensation Range Transparency
SAP believes pay transparency is essential to fostering an honest, supportive, and inclusive culture and is an important part of our commitment to pay equity. The salary range for this position is included in the job posting. The actual compensation offered to the successful candidate will fall within that range and will depend on factors such as education, skills, experience, location, and scope of the role, as determined through the selection process. Where applicable, SAP may also provide variable incentive opportunities and additional benefits, subject to the terms of the relevant plans and policies. Any variable incentive amount is target-based, with actual payouts dependent on company and individual performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

We are ethical and compliant
Our leadership credo: Do what’s right. Make SAP better for generations to come. We believe that great leadership extends far beyond the mere pursuit of business goals. We value and foster leadership that is driven with purpose and integrity. Our leaders are role models who uphold SAP’s values and shape SAP’s culture of integrity, by demonstrating and championing ethical and compliant behavior towards all stakeholders.

AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.