Senior Manager - Demand Generation

Senior Manager - Demand Generation Overview Linkby is a global VC-funded adtech business connecting both established and emerging D2C ecommerce brands with the world’s largest publishers – including Daily Mail, News Corp, Seven West Media, Nine Digital, Are Media and hundreds more globally – helping them to work together more profitably, and effectively, than ever before through its suite of performance PR-driven products and services. We’re looking for someone to own pipeline like it’s a product - something to build, optimize, and scale relentlessly. This isn’t a “manage the channels” role. It’s about creating a demand engine from the ground up that actually drives revenue. You’ll sit across strategy and execution, connecting paid, lifecycle, content, and sales into a system that consistently generates and converts demand. You’ll need equal parts strategic thinking and hands-on execution. One minute you’re setting pipeline targets with sales, the next you’re fixing a broken funnel, launching a campaign, or rewriting a landing page that isn’t pulling its weight. If you prefer perfect plans over fast execution, this will feel uncomfortable. If you like moving quickly, testing aggressively, and seeing direct revenue impact from your work, you’ll thrive. Key Responsibilities Pipeline Ownership & Revenue Impact Own net-new pipeline and marketing-sourced revenue - and be accountable for hitting it. Work directly with Sales to align on ICP, pipeline quality, and what actually converts to revenue (not just what looks good in a dashboard). Increase opportunity creation, demo volume, and overall pipeline velocity. Continuously improve MQL → SQL → Closed Won conversion by tightening targeting, messaging, and follow-up. Design and run a multi-channel demand strategy across ABM, email, search, inbound (website/SEM), and overall lifecycle management; connect the full journey, from first touch to booked demo, into an ecosystem that works end-to-end. Launch campaigns quickly, learn from them, and improve just as fast. Own the execution layer when needed: building landing pages, setting up workflows, and getting campaigns live without bottlenecks. Full-Funnel Growth & Lifecycle Marketing Own and scale acquisition and lifecycle channels across paid (LinkedIn, Meta), search (SEM/SEO), email, landing pages, and retargeting - building a system that works end-to-end, not in silos. Design and optimize the full journey from first touch → nurture → conversion → pipeline, ensuring each step is connected and compounding. Leverage lifecycle marketing (email, nurture flows, remarketing) to increase conversion rates, accelerate pipeline, and improve overall efficiency. Stay close to the numbers: CAC, cost per SQL, ROAS, LTV, and ultimately revenue - understanding how each channel and touchpoint contributes. Funnel Optimization Continuously test, iterate, and scale what’s working across the funnel, while quickly identifying and cutting what isn’t. Identify drop-offs, friction points, and leaks - then fix them quickly. Improve landing page performance by getting in the weeds, demo booking rates, and lead handoff to Sales. Run continuous A/B tests and ship improvements. Be able to shift from insight → action. Systems, Tooling, & Scale Help build the infrastructure that makes demand generation scalable. Be comfortable with marketing automation, workflows, attribution, and reporting (e.g. HubSpot, Brevo, DataStudio, etc).. Make sure tracking works before campaigns go live - and jump in to troubleshoot and fix it when it doesn’t. Identify inefficiencies and remove them. Automate what shouldn’t be manual. Partner with product, data, and engineering where needed - but don’t wait on them to make progress. What You’ll Bring 7+ years in B2B demand generation where you’ve actually owned the numbers. A proven track record of building (not just managing) demand engines that drive measurable growth. Deep expertise in key parts of the lifecycle - whether that’s paid, search, email, or conversion - and the ability to connect those pieces into a cohesive ecosystem that generates massive pipeline. You think in systems, not channels - and know how acquisition, nurture, and conversion all connect. Strong understanding of full-funnel growth channels, including paid social (LinkedIn, Meta), organic and paid search (SEO/SEM), email/lifecycle marketing, and retargeting - with a clear sense of how they work together. Experience with account-based marketing (ABM) and knowing how to get in front of, engage, and convert the ICPs that actually matter. Experience building and optimizing landing pages (Webflow or similar CMS). Strong hands-on experience with marketing automation and CRM platforms (e.g. Brevo, HubSpot) - workflows, lifecycle nurture, lead scoring, and reporting should be second nature. Strong grasp of funnel metrics and unit economics (CAC, cost per SQL, ROAS, LTV) and how to use them to make decisions. Comfort making decisions with imperfect data and moving quickly. High ownership, low ego, and no reliance on “waiting for approval” to get things done. An autonomous, builder mindset - you’d rather launch, test, and iterate than debate hypotheticals. Major bonus: You have a great wit and actually use it. Whether it’s ad copy, email subject lines, or landing page tests, you know how to make creative a little sharper (and a lot less boring).