Senior Manager Digital Marketing

Put your talents to work at PCM! Whether you work in our Home Care, Clinical Research, Impairments, or Catastrophic Care division, you will support our mission to deliver care and other services that enhance the quality of life of our clients. Be a part of our dynamic client-focused team and make a difference in your career!

The Senior Manager of Digital Marketing is responsible for leading digital strategy and execution across both business divisions—Homecare (B2C) and Research (B2B)—to drive engagement, lead generation, and conversion. This role oversees the organization’s digital ecosystem including websites, digital campaigns, and social media, ensuring alignment with division-specific marketing strategies and overall business growth objectives.

Reporting into Marketing leadership, this role partners closely with Marketing Communications and Marketing Operations to translate strategic priorities into high-performing digital programs. The Senior Manager leads website strategy and optimization efforts, advances digital capability maturity, and manages the Social Media Specialist to expand brand presence, engagement, and audience targeting across platforms.

QUALIFICATIONS:

• Bachelor’s degree in business, marketing, information systems, communications, or a related field.
• 7-10 years of progressive digital marketing experience, including responsibility for digital strategy, marketing technology, and channel execution.
• Deep expertise with HubSpot Marketing Hub, including implementation, administration, automation, segmentation, reporting, customer journeys, and platform governance with a strong understanding of CRM connectivity, data integrity, and lead management processes.
• Proven experience partnering with IT, vendors, and business stakeholders to implement, support, and continuously improve marketing technology platforms.
• Strong experience leading website strategy, user experience optimization, digital advertising, SEO, SEM, email marketing, social media, and digital performance measurement.
• Experience managing digital agencies, technology vendors, and/or in-house digital marketing teams.
• Demonstrated ability to establish KPIs, analyze performance data, and drive continuous improvement through optimization and testing.
• Strong collaboration, communication, problem-solving, and project management skills

Essential Functions / Areas of Accountability

• Serve as the functional and technical owner of HubSpot Marketing Hub, leading implementation, administration, optimization, governance, documentation, and user enablement.
• Translate business and marketing requirements into scalable HubSpot solutions, including segmentation, forms, landing pages, workflows, automation, lead management, nurture programs, customer journeys, and reporting.
• Partner with Marketing Leadership, IT, and Salesforce stakeholders to manage the HubSpot roadmap, platform integrations, data synchronization, testing, security, privacy, troubleshooting, and vendor support.
• Oversee integrations among HubSpot, Salesforce, corporate websites, analytics, advertising, webinar, event, and other approved marketing platforms, ensuring reliable data flow and system performance.
• Establish and maintain platform standards, permissions, templates, naming conventions, quality controls, and change-management practices that support consistent and scalable execution.
• Monitor platform health, data quality, deliverability, consent management, integration performance, and campaign execution, proactively resolving risks and issues.
• Partner with Content Marketing and division Marketing leaders to operationalize content, nurture programs, lifecycle campaigns, audience journeys, and engagement initiatives through HubSpot.
• Lead digital marketing strategy and execution across PCM Homecare and EmVenio Research, including websites, landing pages, SEO, SEM, social media, email marketing, and digital advertising.
• Manage and develop digital marketing team members and oversee agencies, technology vendors, and implementation partners to ensure high-quality delivery.
• Define, track, and optimize HubSpot and digital marketing performance in partnership with Marketing Operations and Insights & Market Strategy.
• Stay current on HubSpot, Salesforce integration, digital marketing, privacy, analytics, AI, and marketing technology trends to advance organizational capabilities.

The typical base pay range for this role is USD $102,400 - $161,500 per year.

Individual base pay depends on various factors, in addition to primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience, skills and other market-based factors.

Available Benefits Include

• Medical
• Dental
• Vision
• 401(k)
• Company Paid Short Term Disability
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Paid Time Off
• Voluntary Benefits

Please contact Mark Rainey II at or at Mark.Rainey@procasemanagement.com today to learn more about our opportunities where you can make a difference in your own career!

Professional Case Management is an Equal Opportunity Employer.

Mission & Values

At Professional Case Management (PCM), our mission drives us. We have a growing team of over 4,000 employees who are passionate about delivering care that enhances the quality of life of clients in the most healing of environments – the home. We believe that aligning genuine, caring team members with this purpose is life-changing for our clients, customers, and teammates alike. And it’s our goal to consistently stretch ourselves – and the organization – to ensure we’re always learning, growing, and elevating our standards of service.

In everything we do, we share a strong set of core values: We Work As A Team, We Do The Right Thing, We Figure It Out, We Pursue Growth, and We Take Ownership.

About Us

PCM has been an industry leader in delivering specialized in-home care and other services to clients for over 30 years. Our Home Care division is the nation’s premier Home Healthcare provider to former nuclear weapons and uranium workers, upholding the highest standards of care through accreditation by the Accreditation Commission of Health Care (ACHC).