Senior Manager Digital PR Europe
- Hiring from
- United Kingdom
- Work type
- Hybrid
- Posted
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This is an opportunity to shape how adidas shows up, and is discovered across Europe as search evolves. You will lead the European Digital PR and Generative Engine Optimization (GEO) strategy, connecting communications, search, affiliate, paid media and category expertise to strengthen visibility across search engines, AI-powered platforms and digital publishing ecosystems.
As the regional expert for Digital PR and AI-driven search, you will turn an emerging capability into scalable ways of working for markets across Europe. You will set the strategic direction, build the frameworks and capabilities teams need, and create a clear view of performance and business impact.
- Develop and implement adidas Europe’s Digital PR and GEO strategy, aligning priorities and execution with the wider business.
- Drive initiatives that strengthen brand authority, organic visibility and discoverability across AI-driven search environments.
- Connect Communications, SEO/GEO, Affiliate Marketing, Paid Media and Category teams to increase the impact of earned media.
- Partner with local market PR teams to embed Digital PR best practice and create scalable approaches across Europe.
- Build governance frameworks, playbooks, tools and training that enable teams to develop capability and execute consistently.
- Define performance frameworks and KPIs, use insight to optimise execution, and provide strategic counsel on Digital PR, GEO and emerging AI-search developments.
- Deep expertise in Digital PR, communications and content strategy, with a strong understanding of SEO, GEO and AI-driven search ecosystems.
- 5+ years of experience across Digital PR, communications, SEO, content marketing or digital marketing.
- Experience leading strategic initiatives across multiple markets and working effectively in a matrix organisation.
- Experience managing agency partnerships and external vendors.
- Strong stakeholder management, communication and influencing skills, including the ability to influence senior stakeholders and drive organisational change.
- A commercial and analytical mindset, the ability to drive change in a fast-paced environment, a university degree in Communications, Marketing, Journalism, Business Administration or a related field, and fluent written and spoken English.
You will work closely with the Europe PR & Social team, local market PR teams, Europe and Global SEO/GEO teams, Affiliate Marketing, Europe and local Paid Media teams, Category Business Units, Consumer Insights & Analytics, and Global Brand PR.
You’ll be joining our London hub in the heart of Farringdon, steps away from the iconic Hatton Gardens and Leather Lane. Inside you’ll find a modern workspace with 12 showrooms, themed meeting rooms and inspiring creative spaces. Our multi-disciplinary team of more than 70 adidas employees drives impact across Brand Marketing, Commercial and business support functions. We operate a hybrid working model with three days in the office and the flexibility to work from home on the other two days. Beyond this, we offer a range of flexible working policies to support different personal circumstances.
Alongside a competitive salary, we offer:
- Regular opportunities to win tickets to sport and music events
- Access to educational resources to support development
- Enhanced maternity and paternity benefits
- 25 days’ holiday plus bank holidays
- Private medical insurance and health cash plan
- Generous employee discount
- An annual fitness allowance for gym membership or classes
- An annual bonus
- A leading pension scheme
Once you've submitted your application, one of our Recruitment Partners will review it against the requirements of the role. If your experience looks like a strong match for what we're looking for, a member of our recruitment team will be in touch to talk about the next steps.
We receive a high level of interest in our opportunities, so while we carefully consider applications, we may not be able to contact everyone individually.
Ready to help shape the world’s best sports brand? Click APPLY. #ITSTARTSWITHYOU
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
