Senior Manager, Integrated Marketing

Purpose/Impact: (Duties & Essential Functions)

Key Responsibilities — Brand, Social & Integrated Marketing

• Champion Orangetheory’s brand positioning, voice, visual identity, and storytelling across all consumer touchpoints, ensuring consistency, relevance, and creative excellence.
• Support the development of the annual integrated marketing plan, aligning brand priorities, campaigns, cultural moments, and business objectives.
• Lead the development and execution of integrated brand campaigns, from annual brand platforms to seasonal initiatives, fitness events, partnerships, and promotional campaigns.
• Play a key strategic role in shaping social media and content strategy, partnering with the social team to develop social-first storytelling, platform-native creative, creator content, and community engagement initiatives.
• Stay ahead of consumer behavior, competitive activity, social trends, and cultural moments to identify opportunities that strengthen brand relevance and connection.
• Own insight-driven creative briefs and oversee campaign development from concept through production, approvals, execution, and optimization.
• Guide internal creative teams and external agencies in developing compelling, channel-specific content across social, paid media, CRM, web, print, PR, and studio communications.
• Serve as a brand steward and key creative reviewer, maintaining brand guidelines and ensuring consistent execution across national campaigns and franchise marketing.
• Partner with cross-functional teams to ensure campaigns are integrated across channels, balancing long-term brand building with acquisition, engagement, and retention objectives.
• Evaluate campaign, creative, and social performance to identify insights and opportunities that inform future marketing strategies.

Strengths

• Excellent writing and presentation skills.
• Strong stakeholder management and cross-functional collaboration.
• Effective project management and organizational skills.
• Budget oversight and management capabilities.
• Ability to translate consumer research, cultural insights, and performance data into strategic briefs and practical creative recommendations.

Background

• 6+ years of relevant brand, integrated, creative, or social marketing experience, agency-side and/or in-house, with demonstrated ownership of major consumer campaigns.
• Strong track record in brand strategy and creative development, including shaping compelling brand ideas and guiding agency or internal creative teams.
• Significant experience in social media strategy and social-first creative, with fluency in platforms, creators, content formats, and social culture.
• Experience developing integrated plans across owned, earned, and paid channels, and collaborating with channel specialists to deliver measurable outcomes.
• Experience with a franchise, multi-location, retail, or consumer lifestyle brand preferred.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent relevant experience.

Core Competencies

• Brand stewardship and strategic storytelling
• Social and cultural fluency
• Creative judgment and briefing
• Integrated marketing planning
• Cross-functional leadership and collaboration
• Analytical decision-making
• Passion for fitness and wellness

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Friday's between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

• Remote optional: Fridays
• On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.

About Us

Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide.

The company holds the world’s largest

and most trusted portfolio of fitness,

health and wellness franchise brands

and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions

and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members.

With a world-class franchise operating

model and suite of services that

help its portfolio brands accelerate

growth and deliver exceptional member

experiences, Purpose Brands is best

positioned for rapid expansion and to

capture a strong market share in the

global wellness industry.

Purpose

Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences.

Vision

Empowering individuals and communities to live healthier, more vibrant lives.

Values

People. Purpose. Performance. Play.