Senior Manager, International IP Marketing

关于 AHAVERSE

啊哈的起点，是一个简单的信念：中国的原创故事，也可以跨越边界，打动全球观众。这个想法，变成了《伍六七》（Scissor Seven）——一部走向全球190多个国家和地区的Netflix Original动画，在不同语言与文化中积累了持续增长的观众与粉丝群体。在此基础上，我们持续打造新的IP，并推动其在不同内容形态与市场中发展。从动画到游戏、音乐到衍生品，我们希望IP能够随着观众一起成长。

但IP的建立，不只是内容的产出，更依赖持续的打磨、清晰的判断，以及对长期价值的坚持。

如果你：

• 能够独立判断并承担责任
• 能在创意与约束、热情与理性之间找到平衡

你会在这里有很大的发挥空间，并参与IP的长期成长与发展。

About AHAVERSE

AHAVERSE started with a simple belief: that great original stories can resonate with audiences globally. That belief became Scissor Seven, a Netflix Original that has reached audiences in over 190 countries and built a global fanbase across languages and cultures.Today, we are building on that foundation—developing new IPs and expanding across formats, platforms, and markets. From animation to games, music to consumer products, we create IPs that evolve with their audiences over time.

But building IP requires consistency, judgment, and a commitment to long-term value.

If you:

• take ownership and make clear, independent decisions
• communicate clearly and collaborate effectively with others
• can balance creativity with discipline, and ambition with execution

You'll have the opportunity to grow, take ownership, and play a meaningful role in helping AHAVERSE build franchises, teams, and capabilities that endure.

工作地点： 上海或北京，远程办公。

Work Arrangement: Remote, based in Shanghai or Beijing.

【核心职责】

海外品牌与市场推广

· 制定公司 IP 在海外（尤其北美、拉美）的品牌策略与年度市场路线图

· 针对公司不同业态（动漫 / 大电影 / 游戏 / 周边）的全球节点，统筹市场战役

北美 & 拉美市场深耕

· 深入洞察北美 / 拉美用户的二次元消费习惯、媒体环境、平台偏好、节庆日历、社群文化

· 与本地公关机构、媒体、达人、社区、KOL 建立合作网络

· 把控本地化内容（文案 / 视觉 / 视频 / 社媒内容）的质量与节奏

内容 & 社交运营

· 主导海外官方社交账号（X / Instagram / TikTok / YouTube / Facebook / Discord 等）的内容策略与运营节奏

· 主导海外公关 / 媒介采买 / 达人营销 / 社区营销

· 协同周边团队做产品上市与战役的市场推广

跨部门协同

· 与内容 / 商务 / 周边 / 设计 / 法务团队紧密协作，把 IP 品牌资产沉淀下来

· 关注海外行业动态（动画、流媒体、潮玩、二次元文化），把趋势带回团队

【任职要求】

1. 5 年以上海外品牌 / 市场推广经验，IP / 娱乐 / 内容 / 消费 / 动漫行业背景
2. 懂二次元 / 动漫 IP 文化，理解二次元用户的内容消费、情感连接方式
3. 对北美 + 拉美市场有深入洞察（媒体环境、KOL / 社区生态、消费习惯、节庆日历）
4. 海外主流社交平台运营经验：X / YouTube / Instagram / TikTok / Facebook / Discord 等
5. 海外公关 / 媒介采买 / 达人 / 社区至少 2 个领域的实战经验
6. 良好的英语和普通话商务能力，西班牙语 / 葡萄牙语是加分项（拉美方向）

【加分项】

1. 有动漫 IP 品牌出海的工作经验
2. 在北美 / 拉美有本地团队或长期合作机构资源
3. 有 IP × 大电影 / 动画 / 游戏联动推广经验
4. 有从 0→1 搭建海外品牌阵地的经验

【Key Responsibilities】

International Brand Strategy and Marketing

• Develop international brand strategies and annual marketing roadmaps for the company’s IPs, with a particular focus on North America and Latin America.
• Plan and coordinate integrated marketing campaigns around key global milestones across the company’s animation, feature film, gaming, and merchandise businesses.

North America and Latin America Market Development

• Develop an in-depth understanding of anime and ACG audiences in North America and Latin America, including consumption habits, media landscapes, platform preferences, holiday calendars, and community culture.
• Build a network of local PR agencies, media outlets, creators, influencers, and fan communities.
• Oversee the quality and release schedules of localized content, including copy, visuals, videos, and social media content.

Content and Social Media Operations

• Lead content strategy and publishing schedules for official international social media channels, including X, Instagram, TikTok, YouTube, Facebook, and Discord.
• Lead international public relations, media buying, influencer marketing, and community marketing initiatives.
• Collaborate with the merchandise team on marketing activities supporting product launches and major campaigns.

Cross-Functional Collaboration

• Work closely with content, business development, merchandise, design, and legal teams to build long-term brand equity for the company’s IPs.
• Monitor international industry developments across animation, streaming, designer toys, and anime culture, and share relevant trends and insights with the team.

【Requirements】

1. At least 5 years of international branding or marketing experience, with a background in IP, entertainment, content, consumer brands, or animation.
2. A strong understanding of anime and fandom culture, including how fans consume content and form emotional connections with IP.
3. In-depth knowledge of both North American and Latin American markets, including media landscapes, influencer and community ecosystems, consumer habits, and holiday calendars.
4. Experience managing major international social media platforms, including X, YouTube, Instagram, TikTok, Facebook, and Discord.
5. Hands-on international experience in at least two of the following areas: public relations, media buying, influencer marketing, and community marketing.
6. Strong business English communication skills and professional working proficiency in spoken Mandarin are required. Spanish or Portuguese proficiency is a plus for work focused on Latin America.

【Preferred Qualifications】

1. Experience expanding anime IP brands into international markets.
2. An established network of local teams or long-term agency partners in North America or Latin America.
3. Experience with cross-media marketing campaigns connecting IP with feature films, animation, or games.
4. Experience building an international brand presence from the ground up.